Carl, Light Years ahead of the competition, Constantly Raising the Bar. One of Carl’s core philosophy’s is “If you don’t constantly evolve your competition will”. Carl knew 30 years ago selling a home was much more than taking photos and MLS inputting. “If you really want to be truly great you have to do a lot of things GREAT. Not just a few”. One of the Secrets to Carl’s success is his Attention to Detail. Carl’s OCD and ADHD make his career choice On Point for the Perfectionist and Pickiest clients who want it all Done Yesterday. From the initial property walk, through tuning up and prepping, painting needs, home staging, twilight HD photography capturing perfect lighting, property descriptions, unique marketing, individualized websites, Cinematic TV Level Production Movie Tours, and Areal Drone Cinematography all happen for every property he lists. The words “it’s good enough” are NOT in Carl’s Vocabulary. It’s NEVER good enough for Carl!
Verging a Billion in closed Sales transactions, Carl is in demand by buyers, sellers, brokerages, and TV producers! Consistently ranking in the top 1% of Real Estate Agents in the U.S. it’s stats like this that have brought intrigued TV producers to his door. Featured on trending shows including, Selling L.A on HGTV, Listing Impossible on CNBC, and has recently started filming for another show ‘Coming Soon’ to your TV.
Selling What Others Can’t is one of Carl’s personal Claims to Fame. Recently featured on CNBC “Listing Impossible” Carl sells an Exclusive OC property previously listed with multiple Brokers and unsold. Carl sold for $11,000,000 with multiple offers in less than 1 week. When asked the secret to his success, he’s answered “This is a complex answer. It’s not just one thing we do, we do a lot of things different … Anyone can sell the easy ones, it’s the hard ones that prove your true ability”. Another recent affirmation to Carl’s unique ability was selling Ocean Ave Seal Beach. Previously marketed as a tear down property, Carl fronted $11,000.00 to reface the home to sell. Selling at $4,500,000 including the staging, after only 2 weeks on the market. When he asked the buyer “what are you going to change first” he was told “Nothing! It’s perfect As-Is!”
It all starts with a strategy meeting of analyzing the property and finding any weaknesses. Most buyers can’t visualize a home’s potential, subconsciously seeing negative issues without consciously knowing it. “We take away all of the negative issues before any buyer sees it.” Typically, if you ask a buyer what they thought of a property most would say “It’s nice or Okay”, not fully knowing why they are not compelled to write an offer. Carl transforms every listing through Interior design changes, color pallets, tune up & repairs and most importantly a complete transformation through his personally owned staging company. He has a keen eye for style and carefully analyzes the property utilizing the highest and best return, using little dollars for a huge return. He sees each home's unique structure and has a team that share his vision for your home with buyers. "Fixer uppers" or "tear downs" don't exist in his book. All are opportunities to help sellers net more than they could ever imagine. Carl never buys a fixer upper for himself, he feels that that is cheating the seller, he shows every seller how they can make little changes to make a large return. “I sleep very good at night knowing I did my very best.”
Being a Licensed General Contractor of 18 years gives Carl a huge advantage dealing with objections that arise in home inspections. Carl typically gets it done on his terms, making every transaction smooth and seamless for sellers. Combining this with his Passion for Magazine Quality Photography Composition puts Carl in a league of his own.
In 2019 the elite and International Compass Brokerage approached Carl to join their cadre of Select Agents. Carl embraced all that this Client-Focused and Innovative Company had to offer. Compass a company like no other that values people, innovation and technology. Their technology is like no other, the platform they use gives Carl and his team an advantage more then he could ever imagine. Programs like Compass Concierge help sellers maximize their home’s value by fronting the cost for needed home improvement services. No hidden fees, no interest charges, amazing marketing support and record low days on the market make Team Capitano + Compass a win-win for Carl's clients.
Consistently ranking in the TOP-100 US for over 10 years he recently placed #5 out of all US agents at an internationally recognized brokerage. Rewards and accolades are great, but not what drive Carl. “Helping people, doing the right thing, and netting my clients the most is what drives me”. Establishing lifelong friendships are important to Carl. Working from his heart; his reviews speak for themselves. Never looking at or chasing the dollars, he works from his heart to help each and every person he encounters. He works the same for any homes price as he would for the Highest-Level Luxury Estate. “Everyone gets treated equally all getting 110%”.
Family is extremely important to Carl, so when you work with Carl you become a part of his extended family. Team Capitano has become a family business captained by Carl Capitano his two sons, Alec. Capitano, Brayden Capitano. It's all about family – His and Yours!
Why Choose Carl?
1) Repairs: Carl owns a construction company that builds custom homes, www.CapitanoConstruction.com
Most properties need items addressed prior to marketing and also repairs after inspections. Carl will take care of everything making your property look its very best, getting you the most possible!
2) Staging: Carl and his team will come in and help you stage and decorate your property to make it look its very best prior to showing, free of charge.
3) Marketing, Marketing, Marketing: Your property will be featured with Professional High End Photography, Virtual tours, Aerial Photography, Web site design, Professional flyers and more…
4) Buyers: Carl has a large network of agents worldwide as well a huge inventory of buyers. He is currently working with several buyers looking for homes in your specific neighborhood.
5) Houses: Carl will hold your home every weekend until it sells…
6) Any realtor can put your home in the MLS, Carl will aggressively market your property, make it look its best prior to any showings, and SELL it for the MOST possible!
5STAR - Five Star Professional
ABR - Accredited Buyer’s Rep
ALHS - Accredited Luxury Home Spec.
CLHMS - Certified Luxury Home Mktg. Specialist
CRS - Graduated Realtor Institute
SFR - Short Sales and Foreclosure Resource