About Frieda
Highly experienced, hardworking and focused on providing excellent client service, Frieda Hassid is a talented agent known for her relaxed style and outgoing personality. She represents both buyers and sellers of upscale residential properties throughout the Westside, specializing in Malibu, Brentwood, Beverly Hills and the Hollywood Hills.

With over 30 years in the real estate business, Frieda knows the Westside communities and is excellent at evaluating properties. She also is a skilled negotiator who puts her clients' best interests at the forefront of every transaction and has the expertise and skills to create "win-win" situations and successful deals.

In addition to luxury residential real estate, Frieda has worked with apartment buildings and commercial real estate. She is highly creative and her design background helps both buyers and sellers to envision a home, prepare it for sale and recognize opportunities that can maximize value.

Frieda is a resident of Beverly Hills, where her husband of 35 years owns Bay Cities Kitchens and Appliances. A Bruin through-and-through, Frieda is a UCLA graduate with a bachelor of arts degree in psychology. The couple's three children also are all UCLA graduates.

Active in the community, she is a member of the National Association of Realtors.