As a recognized industry leader, Parul is sought after for her extensive knowledge of both Manhattan and Brooklyn real estate. She boasts over 10 years of experience and over $400 million in sales to date, handling many prominent, record-setting transactions. In addition to working with her resale clientele on condos, co-ops, and townhouses, Parul is a consummate new development sales professional, notably responsible for repositioning and selling out 1280 Fifth Avenue. She is currently working with the Leonard Steinberg Team to sell 196 Orchard Street.
Parul has been quoted as an industry expert in The New York Times, New York Daily News, Wall Street Journal, CBS News, amongst other media outlets. She has been featured on many episodes of HGTV's 'Selling New York' and a weekly panelist on 'Good Morning New York' on Voice America.
Her business is based on four simple principles:
Be the Leading Market Expert. She sees real estate both from a globalized and a micromarket perspective in order to properly inform and give context to enable every client to make the most informed decisions for their real estate portfolio. Skilled negotiation, strategic thinking and record-breaking sales are also why she continually enjoys repeat and referral clients, and prominent media coverage. She delivers knowledgeability and superior service to make the real estate experience seamless and stress-free.
Put Client Wellbeing First. Affable and efficient, Parul is known to deliver genuine service with unwavering integrity to each and every client. She sees every client as an enduring, long term relationship, not a quick sale. She is a trusted advisor to her loyal clientele which includes noted finance and fashion professionals, entertainers and athletes. Her international clientele ranges from London, Hong Kong, Dubai, Singapore, Mumbai, Delhi, and beyond.
Find a Unique Marketing Perspective. Parul strives to find a creative perspective to market every unit. Her background in brand, marketing, and strategy consulting, coupled with her innately unique perspective are put to good use to finding that "just right" special quality to showcase about any property and get it sold.
Give Back. The Impact Living Team is invested in the future of their clients, communities, city, and the world at large. Parul and her team donate a substantial 10% of their net commission on every sale/rental to the charity of their client's choice.
Prior to real estate, Parul was a Strategic Management Consultant at a Big Four firm. She attended University of Pittsburgh's Honors College to study analytical philosophy and cognitive psychology. Staying centered via meditation and yoga, and exploring diverse neighborhoods in her spare time drives Parul's passion for this city. She is a proud member of the Real Estate Board of New York and an active board members of a few charities.