- 2016 & 2017 TOP SALES TEAM BY VOLUME
- 2016 & 2017 PLATINUM AWARD
Rich is a passionate and dedicated New York City real estate professional. He is a business owner performing the business of real estate and is fueled by his entrepreneurial spirit. Personable, reliable, and accountable. With the support of his team, his attention to detail and no-excuses attitude, his clients are sure to have a thoroughly rewarding experience.
We discuss pricing strategies and negotiating techniques to ensure positive outcomes for all of our clients. We want to educate them on where the market is heading, not where it was so we can provide the outcomes and stay ahead of the competition.
We have systems in place to navigate the process so there is effective follow-up and communication to eliminate surprises. Clarity is power and over communicate. Keeping you informed about ever-changing market conditions and the new competitive real estate environment are benefits you will come to expect when you hire Rich for your selling, buying or renting needs.
We maintain a cool, calm, collected voice of reason no matter how crazy things get. NYC is the urban jungle and a volatile economy in and of itself. We encourage our clients to make decisions based on fact and reason rather than impulse.
“We originally had our apartment listed as a For Sale by Owner (FSBO), as we did not fully appreciate the value that a broker brought to the table given the world of technology, i.e. StreetEasy and the full transparency of historical sales pricing. That being said after a little time on the market with little traction and interviewing countless “top brokers,” we finally chose to hire Rich Babeck, and we are glad we did. Rich exceeded our expectations in every way. From his out of the box thinking around presenting the apartment, to his willingness to have multiple in-depth discussions around pricing strategy and bringing in a social media influencer to stream live from the apartment, he truly set himself apart from other brokers and got the job done above ask! All in all, we highly recommend the Focus team.
*Kraig Tuber - Former For Sale By Owner *