About Cheryl

"With intelligence, humor, and complete commitment, I make sure my clients` needs and objectives are met."

Why my clients choose me to represent them:


•Results driven

•Smart and hard working

•Creative and fun

Cheryl Lazar brings 20+ years of management and sales experience to Realty, and knows how to “close the deal,” no matter how challenging. She has a deep understanding of what service means and is always willing to walk that extra mile for her clients. Having been an active investor in San Francisco real estate for more than 15 years, she knows the market and the neighborhoods. She`s fun to work with, but never forgets this is a serious business. "


My husband and I decided to take the leap and sell our condo in the Mission and look for a single family home in the city. With our growing family the move made sense but it still felt daunting given the housing market and how expensive San Francisco has become.Fortunately our first step was calling Cheryl Lazar. Cheryl was our guide and advocate from beginning to end. She helped us stage list and sell our Mission condo. Then she jumped right into a housing search with us. In a very competitive market Cheryl helped us find a new home that meets absolutely all of our needs. Cheryl's commitment to us throughout our journey and the amount of time she spent with us at every stage in the selling and buying process is made it possible for us to accomplish our goal.Cheryl is highly respected by her peers which is really important when negotiating to purchase a house. I can't tell you the number of times I mentioned to a realtor hosting an open house that we were working with Cheryl and heard back a chorus of praises including "really respect her" "one of the best" and "she's terrific." She has a stellar reputation in the profession for working fairly and ethically while tenaciously advocating for her clients.Cheryl's ethical way of working extended to the advice she shared.  She was honest in her feedback about possible properties that we looked at even if it meant extending our search and ultimately creating more work for her. She didn't cut corners and she was unwavering in her commitment to us getting the best value both in the sale of our condo and the purchase of our new home.  After we bought our new house I joked with Cheryl that I was going through withdrawal. We talked frequently because of the robust level of support she provided. Once we settled in our new home I actually missed our regular check ins. Talk about turning something that could be stressful slog into a real pleasure. Cheryl really is terrific to work with and I recommend her enthusiastically to anyone buying or selling a home.We're grateful to Cheryl for helping us remain in San Francisco and raise our family here! -Anu Cairo and the Cairo Family

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