About Janet

Janet Larson

One of her sellers summed it up best:

“Janet Larson is the Realtor we all hope to find.”

Drawing on a lifetime of experience going back to her childhood as the daughter of a brokerage owner, Janet has developed powerful experience, skills and connections that make her one of the most accomplished real estate experts in the Bay Area. She is respected by clients and colleagues alike her professionalism, market knowledge and integrity.

Janet’s long-term success since 1986, in the dynamic Bay Area marketplace is due to her in-depth knowledge of its neighborhoods, her attention to detail, her ability to stay poised under pressure, and her passionate commitment to putting her clients’ needs first.

Janet is known her ability to attract and negotiate record-setting prices per square foot her sellers’ properties, from single family homes and condominiums to multi-unit buildings. To achieve these results, she calls on her close connections with architects, contractors, gardeners, stagers and designers to enhance a property’s appeal, then leverages technology and sophisticated marketing programs to attract the widest possible audience of buyers.

“We were most impressed with her ability to generate multiple offers ... (it) resulted in our receiving well in excess of the asking price in a depressed market.”

Janet is equally adept at finding opportunities her buyers a challenging and dynamic marketplace. Both they and her sellers benefit from her impressive negotiating skills – fine-tuned over decades and an array of changing market conditions.

“Janet really earned her stripes when it came to negotiating and closing on the home we wanted.”

Throughout the complex process, Janet’s primary focus is guiding her clients through the entire real estate experience. Her high-touch service and streamlined approach to even the most complex transactions ensures that they’re comfortable and informed every step of the way.

“Janet stayed on top of every detail from the day we listed with her. She was conscious of not intruding on our lives while marketing our property creatively and effectively in a tough real estate climate.”

Janet holds an MBA with a focus on marketing and finance from Santa Clara University. A longtime resident of San Francisco, she’s married to a multi-unit real estate broker. The couple have a daughter and a son.

While Janet has earned many awards for Top Production during her career, she is most motivated by a different honor. “I measure my success by happy satisfied clients,” she says. That’s my greatest reward.”


Real Estate is all in the Family for Compass Agent Janet Larson

San Francisco, CA – August 13, 2007 – While it may not be a hereditary trait, for Janet Larson, real estate runs in the family. Larson, a consistent top producer at Compass, is the daughter of one of the first woman REALTOR® and a brokerage owner in Greenwich, CT. She and her brother, who also grew up to become a REALTOR® in their hometown, experienced the business at a young age, spending time touring luxury homes with their mom.

“I never thought I would ever become a real estate agent,” said Larson, who is married to a real estate broker specializing in multi-unit buildings at another San Francisco firm. “I can combine my abilities with all the things I like to do, at the same time helping people realize their dreams of owning property in a beautiful city like San Francisco. I measure my success by happy satisfied clients – this is my greatest reward.”

A REALTOR® for 33 years, Janet Larson invests herself in creating strong relationships with clients and professional colleagues in the brokerage community. For her, it's all about the quality of clients she works with and spending the time it takes to get them what they want, rather than the quantity of transactions.

An elegant, intelligent professional, Larson is dedicated to guiding clients of all types and ages through the entire process of the real estate transaction. Her long-term success in the dynamic Bay Area marketplace is due to her thorough knowledge of all San Francisco neighborhoods, putting her clients’ needs first, her attention to detail, and ability to remain poised under pressure. A veteran through many San Francisco real estate cycles, she has a keen sense of what it takes to sell a property and offers, "I am more high-touch than high-tech. To me, a personal phone call is more meaningful than sending an e-mail, but of course I do both," said Larson, who specializes in buying and selling luxury single-family homes and condominiums. Larson has an extensive portfolio of properties she has sold in Russian Hill, Ashbury Heights, and Pacific Heights.

Her pre-real estate background as a product manager for investment products in the retail banking industry combined with the education gained from her undergraduate degree in anthropology and MBA with a focus on marketing and finance have served well in the real estate profession. Larson enjoys rolling up her sleeves and helping clients throughout the entire process.

Janet Larson’s Recent Transactions