New York, New York - November 16, 2023 - Compass, the largest residential real estate brokerage in the United States by sales volume, announces the launch of its inaugural Strategic Marketing Report, outlining the best marketing practices employed by top Compass agents across the nation. This 76-page report, developed by the company's strategic marketing leads, showcases a range of successful marketing strategies spanning digital, print, out-of-home, social media, experimental, and listing. It offers Compass agents a valuable playbook with proven marketing tactics to inspire, captivate, and drive business results.
"As a company deeply committed to our agents, this report not only captures best practices but also encourages agents to discover their unique voices,” said Felipe Hernandez-Smith, Compass Vice President of Marketing. "Some may leverage their magnetic personalities on social media, while others craft detailed market report collateral."
Offering further insights, Natalie Cliffor, a member of the Compass strategic marketing lead team, remarked, "We wanted to provide our agents a roadmap to engage their audience, connect authentically, and ultimately achieve outstanding business results. This report is a testament to the creativity and innovation that defines the Compass agent community."
The report spotlights several exceptional case studies, including a podcast, a road trip video series, and Taxi TV advertisements.
Podcast
Boulder-based agent Jon Sisenwein, known for his affinity for relocation, has transformed his passion into a captivating podcast called "The Boulder Dream." This podcast focuses on his clients' real-life stories and experiences in buying and selling homes and has gained popularity, earning rave reviews from his client base and peers.
"Finding a way to stand out in a market saturated with great agents isn't easy,” commented Sisenwein. "For me, leveraging my strengths made sense. With a background in radio, TV, and advertising, I thought creating a podcast would be fun. I did a bit of research and found a few other podcasts out there. The last thing I wanted was to create another podcast about trends and numbers, so I decided to make it more about the emotional side of buying and selling homes."
Video Series
Max Amour, inspired by his love for California and an upcoming trip from the Bay Area to San Diego for Compass' Retreat, is turning this journey into a captivating marketing opportunity through a video series. This series will provide viewers with a glimpse of some of the most distinguished homes for sale in the Golden State, with the help of a dedicated producer to create high-quality video content and share behind-the-scenes insights on Instagram. According to Amour, "This all helps to attract clients who enjoy similar types of activities, has a similar outlook on life, and is looking for an agent who is experienced, enthusiastic, and in tune with the market."
Taxi Ads
In the bustling city of New York, agent Jason Haber recognized the untapped potential of taxi advertising. He transformed this traditionally challenging medium into a successful marketing tool with a humorous twist, garnering attention from busy New Yorkers. Haber's taxi ads have made him "Taxi Famous” and have also become a source of lead generation for new clients and a way to stay top of mind for past clients.
"I can't tell you how often people have approached me in restaurants to say they saw my taxi ad," said Haber. "People email me often to thank me for making them laugh or make their commute better."
This Compass Strategic Marketing Report is available to Compass agents through the company's Marketing Center tool on the company's technology platform.
