NEW YORK, NY, Aug 6, 2020 -- Compass, the real estate technology company, today announced the launch of its new Compass Comparative Market Analysis (CMA) tool. The new Compass CMA empowers agents to win every listing by using AI to build the smartest pricing strategy in the industry. 

“CMA is a must-have tool for every agent on the Compass Platform,” said Compass Director of Product Marketing, Kyle Rocco. "Compass' new CMA enhances our agents' market expertise by making AI-powered recommendations and simplifying complex data so they can help their clients build the best possible pricing strategy for their home."

Compass CMA increases agent productivity by empowering them to:

  • Pitch confidently with beautiful, branded presentations that can be created with just a few clicks. The new Compass CMA experience helps agents select the right comparables and evaluate them through an easy step-by-step workflow. Agents simply input property information, and Compass CMA generates the entire presentation. 

  • Quickly earn clients’ trust with data-driven recommendations. With AI-powered recommendations backing agents’ expertise, clients can feel confident that they’re receiving the best strategic guidance the industry has to offer. Complex market data is simplified into straightforward charts to help clients make an informed decision on the pricing of their home.

  • Easily present to clients from anywhere. Agents can share digital CMA presentations with clients directly from the Compass platform so they can access it anytime – even on mobile. 

Powered by AI, Compass CMA searches for and shows agents the most relevant comparables based on similarity to the subject property. Agents can then easily compare listings side-by-side and add their own custom adjustments, or let AI do the work with Suggested Adjustments. By harnessing incredible amounts of industry data, Suggested Adjustments help agents by recommending price adjustments to make each comparable as similar to the subject property as possible.

“The Compass CMA is a perfect example of a product we designed with the agent-client relationship at its core," continued Rocco. "By using the AI-powered CMA, our agents are able to elevate their client conversations, win more listings and ultimately grow their business." 

The launch of the new Compass CMA comes on the heels of a string of major product launches, AI-enriched software updates and overall enhancements to the Compass platform. Compass’ 500+ member Product & Engineering teams, led by Chief Product Officer Greg Hart and Chief Technology Officer Joseph Sirosh, have accelerated product development in recent months, notable rollouts include: Virtual Agent Services, Video Generator, Compass CRM, a Compass Marketing Center overhaul and Compass Lens.

About Compass
Compass is a leading tech-enabled real estate services company that includes the largest residential real estate brokerage in the United States by sales volume. Founded in 2012 and based in New York City, Compass provides an end-to-end platform that empowers its residential real estate agents at its owned-brokerage to deliver exceptional service to seller and buyer clients. The platform includes an integrated suite of cloud-based software for customer relationship management, marketing, client service, brokerage services, and other critical functionality, all custom-built for the real estate industry. Compass agents utilize the platform to grow their business, save time, and manage their business more efficiently. The Compass network includes Christie's International Real Estate, the world's premier global luxury real estate brand with over 100 independently owned brokerage Affiliates in 50 countries and territories. For more information on how Compass empowers real estate agents, one of the largest groups of small business owners, please visit www.compass.com.