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J. Rubinstein Team |
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The Fine Art of Staging Your Apartment. Do It Right – Reap the Rewards. |
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First impressions are everything. Your listing needs to look sensational. It has to stand out from the crowd. The staging game has changed. Real estate marketing has totally evolved over the years – along with the expectations of buyers. It’s not enough to replace a tired sofa. Take down the family photos. And paint all the walls linen white. Buyers want to experience - online and in-person – a fresh, beautifully furnished and accessorized apartment that represents the enhanced living environment they’re seeking. Home shoppers are reviewing impeccably staged listings on the Compass website. On countless social media channels. They’re tantalized by the glorious interiors on Instagram. I’m happy to share the many ways that the J. Rubinstein Team can bring out the very best in your listing. The many stages of staging. In most cases, apartments are staged after my clients have moved on to new homes in the city or further afield. Before a staging professional is hired, I spend considerable time with my clients discussing the range of fees involved with painting, remodeling updates (such as kitchen and bathrooms), renting furniture, floor treatments, accessories and art - and the return they can expect on their investment. The most successfully staged interiors have a neutral clarity - but with a distinctive edge that captures the attention of buyers. Taking apartment transformation to the next step. While artful staging plays an essential role in the selling process, the successful marketing of your apartment encompasses many additional components: High-End Photography – for all real estate listing sites, social media and print materials. Image Retouching – you want your apartment to look pristine and perfect. Distinctive Brochures – distributed to the leading network of real estate agents. Virtual Staging – Compass’ design team can add a rug, painting, fabulous piece of furniture to any room. Video Shoots – buyers can “walk” through your home -even if they’re clear across the country or overseas. In-Home Catered Events – a proven way to attract buyers. Again and again, staged apartments sell quicker - and for more. Yes, first impressions are everything when it comes to attracting buyers. I look forward to working with you - guiding you through the selling power of re-imagining your home - and all the ways staging can benefit you. |
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7M sf of Manhattan office space have disappeared. Here’s how |
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Conversions help shrink oversupply |
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My Newest Listings |
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New Development of the Month |
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The Henry |
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Focus on Design |
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New York City Unveils Plans to Transform Fifth Avenue into a Pedestrian-Centered Boulevard |
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The mayor of New York City, Eric Adams, along with the Future of Fifth Partnership, announced plans to transform Fifth Avenue, between Bryant Park and Central Park, into a pedestrian-centered boulevard. The project includes expanding sidewalks by 46%, reducing traffic lanes, improving pedestrian safety with shorter crosswalks, and adding greenery and lighting. |
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Recently Closed Deals |
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270 Saint Marks Avenue, 6 Full-Floor Condo in Prospect Heights Status - In Contract 230 Ashland Place, 6C Sunny Fort Greene Condo Status - In Contract 37 Quincy Street 7BD Clinton Hill Townhouse Status - In Contract 647 Macon Street, TH Expansive 5BD Townhouse Status - In Contract 222 East 71st Street, 4D UES Pre-War Co-op with a Fireplace Status - Closed 245 East 93rd Street, 24J 2BD UES Condo with City Views Status - Closed |
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This Month's Mortgage Rate Snapshot |
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*The rates below are based on a $3,000,000 Condominium Purchase with a 20% down payment |
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10-Year Adjustable Rate: 6.5% 30-Year Fixed Rate: 6.75%Data provided by Aaron Ritter of Citizens Bank |
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Q3 2024 Market Reports |
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Recorded Sales: |
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Justin Rubinstein is a 19-year veteran of the real estate marketplace, who quickly gained attention from industry veterans and clients alike as a motivated and knowledgeable professional whose focus is on providing the best customer service possible while negotiating and protecting his clients with dogged tenacity. This tenacity and hard work ethic has proven fruitful as he has successfully negotiated over $1B in real estate transactions to date. Justin has enjoyed representing buyers and sellers of trophy properties such as the Time Warner Center, 56 Leonard, The Apthorp, One Madison, landmarked West Village townhouses, and new development penthouses. In each instance, his clients come away from the experience with a strong appreciation for his dedication and expertise... read more |
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