Feb 2023 | Marketing Matters | 7 Faux Pas of Social Media

7 Faux Pas of Social Media

Keep your social profiles faux-pas free by following the below DOs and DON'Ts. Take a look at your social media accounts and keep these in mind when posting in the future!

1. PLAGIARISM

Copyright-free images can be found on sites such as Pexels.com and Unsplash.com.

DON'T post a photo you don’t own without permission or plagiarize other content that’s not your own.

DO give credit or tag all credible photographers and sources when possible. Also, be sure to tag the agent if posting a home listed by someone else.

Example of correct photo credit here.

2. BAD PHOTO QUALITY

DON'T post low res and blurry photos. It reflects poorly on you and the listing.

DO use high res photos cropped for portrait (1080 x 1350 pixels, a 4/5 vertical ratio) or square instead of panoramic photos. Bigger is better in your Instagram feed.

DO ask your photographer for portrait cropped shots for Instagram, they will be happy to oblige!

DO toggle the <> Crop button when uploading a new image to Instagram to be sure the full photo is displayed when you publish.

#3 - MESSY PHOTO COMPOSITION

DON'T post cluttered, vacant, or overly personal rooms — it’s difficult for a buyer to imagine themselves living in them, so it’s a negative for marketing.

DO experiment with Virtual Staging for decluttering.

DON'T leave in the pool-sweep before photographing the pool.

DO ask your photographer, or a service such as BoxBrownie, to remove the pool sweep from the shot.

#4 - TOO MANY HASHTAGS

DON'T add 50 hashtags to the end of your post. This is called tag spamming, and it’s not a best practice even though some sites will tell you to do it.

DO use 2-3 hashtags per post, like #agentsofcompass and #cityname.

#5 - MISPLACED LINKS

DON'T put a link in the Instagram post caption.

DO use a free tool such as Linktree or LikeShop
to link to any listings you post about. It is recommended that listing details be no more than 2 clicks away.

#6 - LACK OF VIDEO CAPTIONS

DON'T post a video without a caption. 70% of videos will be watched without sound, which means they will have little value without a caption. A caption also increases accessibility.

Facebook and YouTube have built-in tools to add captions to clips that you upload. For Instagram stories, follow these steps to automate captions.

See a sample video with caption.

#7 - ABANDONED PROFILE

DON'T neglect your profile.

DON'T leave incomplete profiles active.

DO audit your profile at least annually.

DO delete inactive accounts.

DO add your DRE #.

© Compass 2022 ¦ All Rights Reserved by Compass ¦ Made in NYC
Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467. All material presented herein is intended for informational purposes only and is compiled from sources deemed reliable but has not been verified. Changes in price, condition, sale or withdrawal may be made without notice. No statement is made as to accuracy of any description. All measurements and square footage are approximate. Equal Housing Opportunity. Photos may be virtually staged or digitally enhanced and may not reflect actual property conditions.

Compass is a licensed real estate broker. All material is intended for informational purposes only and is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice. No statement is made as to the accuracy of any description or measurements (including square footage). This is not intended to solicit property already listed. No financial or legal advice provided. Equal Housing Opportunity. Photos may be virtually staged or digitally enhanced and may not reflect actual property conditions.