| Building Credibility and Trust for your Business |
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Client testimonials can help strengthen your credibility, build trust, and heavily influence how others view your brand. Testimonials work because they are not only strong sales pitches, but they come across in an unbiased voice and help establish trust. As quoted in Leonard Steinberg’s Compass Contemplations newsletter, "A brand is no longer what we tell the customer it is – it is what customers tell each other it is." |
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| | The first step in getting good testimonials is making sure your social media and online accounts are active, updated, and accurately represent your brand. Now is a great time to audit your business details on each of the accounts you wish to collect testimonials on. Your clients will see everything associated with these accounts. |
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Check out this step-by-step guide below for instructions on gathering testimonials using your social profiles! |
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| | When To Request Testimonials Determining the best time to ask depends on your particular client and your unique business practices. You are more likely to receive a great response if you send the request when the clients are feeling overjoyed. For Sellers: Consider asking when the final paperwork is being signed. For Buyers: Request a testimonial when you drop off keys to a new home or a client gift. |
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How To Request Testimonials |
| Create an email template containing submission links and instructions for each testimonial channel. Determine which delivery method below works best for your business and for the individual client - is it a personal call? A quick text message? An email? Individual Client Requests Utilize the bulk message option in your Compass CRM to send a personalized request to multiple contacts in your database. Need a refresher on how bulk messaging works, and the benefits behind it? Contact the Agent Experience team here. |
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Pro-tip: You also can create a branded email template within Marketing Center to deliver this request. |
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| | Consider looking at your past transactions within the local MLS or your Business Tracker in Agent Home on Compass.com to ensure you haven't missed reaching out to request testimonials from past clients. |
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Marketing Your Testimonials |
| Include on print collateral (i.e. postcards, bifolds, trifolds) Buyer/Seller guides Add to your Compass agent profile and/or website Google Business Page Use brief quotes in your brand ad creative
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Pro-tip: Use your testimonials for branding! What are some common words that your customers are saying about you? Go through and pull out these words to kickstart your brand identity brainstorming. |
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Compass is a licensed real estate broker. All material is intended for informational purposes only and is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice. No statement is made as to the accuracy of any description or measurements (including square footage). This is not intended to solicit property already listed. No financial or legal advice provided. Equal Housing Opportunity. Photos may be virtually staged or digitally enhanced and may not reflect actual property conditions. |
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