8.10.23 | Deepening Client Relationship in Person

Marketing
Matters


Strategy, Simplified

Deepening Client Relationships in Person

As an agent, you probably understand that the key to success in real estate is networking and relationship-building. Always reading the room, you have the pulse on what your audience is feeling so you can artfully nurture the relationship. Like most marketing, in-person or network marketing does take some practice and finesse to hone to yield results, without exhausting yourself. 

Below are some tried and true tactics for nurturing your relationships in person.

Experiential
marketing

Experiential marketing is a strategy that creates unique and engaging experiences that resonate with your target audience and showcase brand values, personality, and mission, resulting in increased brand awareness and loyalty. 

Experiential marketing can bolster a lasting connection between customers and a brand. It can also be a way to make connections with new clients and add them to your sphere. 

Think about what kind of events would be entertaining or helpful for your clients and audience. 

Here are some ideas to get your brainstorming started: 

Back to school events (i.e. book or school supply drive)
End-of-summer neighborhood parties
Organize community events, such as neighborhood picnics, block parties, or holiday gatherings
Library read-a-thon
Recycling/shredding day
Halloween trick-or-treat, costume contest, pumpkin giveaways
Holiday events 
Host a farm-to-table client dinner
Fill potholes in the neighborhood
Invite clients to an event and hire a photographer to do free headshots or holiday photos

Pro Tip: When thinking about putting on an experiential event, whether an open house or a client event, always try to incorporate local businesses or vendors to furthermore brand yourself as a go-to resource for the neighborhood.

Giving back 
to the community

From volunteering in neighborhood events to sponsoring schools and local charities, giving back speaks volumes to how you support the community and demonstrates your commitment to the local neighborhoods. Below are some ideas: 

Organize or participate in neighborhood cleanup events to beautify public spaces, parks, or local areas, helping to create a cleaner and more attractive environment for residents.
Partner with local charities and contribute a portion of your commission from each transaction
Offer free educational workshops on real estate topics, home buying, or property investments to empower the community 
Sponsor and support community events, such as fairs, festivals, and fundraisers
Collaborate with local schools to support educational programs, scholarships, or provide resources
Work with local businesses and offer exclusive deals or discounts to your clients, encouraging support for small businesses within the community
Offer your expertise and time by volunteering on local boards, committees, or homeowner associations to actively participate in community development
Promote local artists and cultural events by sponsoring art exhibitions, music concerts, or theater performances, enriching the community's artistic and cultural offerings

connect with 
your sphere

Who doesn’t love to feel special and thought of by receiving a little gift, notecard, or check-in? Show your sphere that they are not just an address in your CRM by sending thoughtful handwritten notes or texts.

You don’t have to spend a lot of money to make a big impact. Rather, focus on tracking your sphere’s special life events and personal preferences to make that perfect impression. You can easily store this information in the Compass CRM and create an Action Plan to remind you when to reach out via bulk email or a simple notecard.

Compass Platform -> Contacts -> Action Plan (on top right)
Connect with your AEM team to start building out your Action Plans.

Consider reaching out for these life events:
Home anniversaries
Weddings
Career changes
Career successes
Birthdays
Graduations
Hobbies and important events associated with that hobby
Pet gifts
New babies
Sympathy
Retirement
Empty nesters
Holidays

Consider these gifting websites:
Compass Gift Center
KnackShops
UnCommonGoods
ShopBoxFox
70 Housewarming Gift Ideas // GoodHousekeeping

have any feedback for us?
 
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For tips on leveraging the strategies in this email, reach out to the marketing team here!

Compass is a licensed real estate broker. All material is intended for informational purposes only and is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice. No statement is made as to the accuracy of any description or measurements (including square footage). This is not intended to solicit property already listed. No financial or legal advice provided. Equal Housing Opportunity. Photos may be virtually staged or digitally enhanced and may not reflect actual property conditions.