| | Lifestyle images reflect your brand’s story and allow your audience to quickly feel connected to you. These portraits should balance a consistent aesthetic while allowing your personality to shine. |
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Why use lifestyle photography? Lifestyle photography is a style of portrait which aims to capture and document real-life events, situations, or milestones in an artistic manner and the art of the everyday. Stands out from a regular headshot and adds style to mailers, newsletters, digital ads and other marketing collateral. Capture genuine emotion and real life-related activity (attitudes, vibes, way of life or values). A great way to embody your brand’s core values and content pillars. For example, if you love to cook, you can take your shots in the kitchen or if your market is by water, you can show yourself with a kayak or on a boat.
Further use-cases for lifestyle photography can be found on this one-sheet here. |
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Take a look at the Compass vendors and see if any catch your eye and are in your budget. Search for Lifestyle Photographers here. Ask each for their portfolio, samples and rate sheet. Show samples of what you are looking for. Create a "moodboard" by looking up lifestyle photos on Pinterest. Explain your vision and ask questions to learn what the photographer envisions.
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Pro Tip: Lifestyle photos will elevate your marketing for multiple years and is well worth the cost. |
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Consider Your Location, Season and Background A well coordinated shoot can make the most of your investment. Consider your seasonal backdrop if shooting outside and if your brand would benefit from being photographed solo or including family, clients, or pets. Examples of places you can shoot: Cafes, restaurants & neighborhood attractions Design studios, furniture shops and stores Walking your dog in the park Walking in popular neighborhoods Local outdoor recreation locations (i.e. hike) Beach life / surfing if you’re a oceanside agent Glamorous listings A construction site, or remodel project
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Pro Tip: Review Compass' comprehensive lifestyle inspiration guide sheet here. |
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tell a unique visual story |
| | Agents should dress as the best version of themselves. Real estate experts who are show their personality in a polished manner will stand out. Below are some examples of visual queues: |
| Wardrobe:
A tailored look, simple silhouettes, muted colors. Sign, handbag, beverage, book, magazine, keys. Home styling accessories: Flowers, making bed, hanging art. Vehicle, bike, scooter, lifestyle recreation. Laptop, iPad, cell phone. |
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have any feedback for us? Our goal is to create marketing strategy tips tailored specifically for our agents. If there are any topics or subjects we have not yet covered, please feel free to submit your requests at the button below! |
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| | For tips on leveraging the strategies in this email, reach out to the marketing team here! |
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Compass is a licensed real estate broker. All material is intended for informational purposes only and is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice. No statement is made as to the accuracy of any description or measurements (including square footage). This is not intended to solicit property already listed. No financial or legal advice provided. Equal Housing Opportunity. Photos may be virtually staged or digitally enhanced and may not reflect actual property conditions. |
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