This mailer was a color-printed “show sheet” with a typed form letter, not-so-carefully folded up and stuffed in a white, letter-sized envelope. Not what I would expect for a multi-million-dollar luxury apartment! It immediately reminded me of the book "What Got You Here Won’t Get You There" by Marshall Goldsmith.

One of the key takeaways from that book is that evolving and growing are essential qualities for business leaders in any field (marketing and real estate included!). When I first started in the business 17 years ago, I too was stuffing white envelopes with mailers—but mostly due to budgetary constraints. I quickly evolved into more progressive marketing and have continued to do so every year since! Like any industry, one must evolve from the stuffed white envelope or its equivalent or fade away. Our consumers deserve it, and I know my clients will get it!

Do most agents love spending money on advertising and marketing? Probably not! But I do—because it makes me feel proud of my brand and the properties I represent. So, tossing aside the white, stuffed envelope (literally and figuratively), I want to briefly share what I do for my listings:

• The printed show sheets are replaced with a bespoke, custom, high-gloss brochure to present to neighbors and prospective buyers.

• We also blanket the entire city with an equally stylish and professional mailing piece created by our designated marketing department at Compass. My marketing manager hails from the halls of Vogue magazine—she has serious style and taste!

• Our mailers feature stunning photography captured by only the best NYC real estate photographers. Of course, we include a perfectly measured floor plan that highlights the layout while enhancing the best features and proportions. (The mailer I received yesterday made a very large apartment look small and narrow!)

• Included in our brochure is a QR code that takes viewers to a professionally produced video of the apartment—created by a real video crew! The video serves as an asset for extensive and cutting-edge digital marketing tactics, including round-the-clock daily ads running on all social platforms, including YouTube, where our videos get thousands of views per week! These ads will run until your property is sold!

• We cover the basics with weekly email blasts to the entire brokerage community and online advertising across 40 different websites.

• We top it off by running regular full-page ads in Hamptons Magazine, The New Yorker, and Architectural Digest. Our Condé Nast advertising package also includes specialized digital ads and email blasts to their audience and customer lists.

There is so much more that we do—but I’m not just stressing quantity, I’m emphasizing quality. Your property, regardless of its price point, deserves to be shown in the best light and should reflect the highest standards available. Luckily, my resources at Compass are extensive, cutting-edge, and stylish, making it easy and efficient to achieve the best results.

For proposals, you can go big by popping the big question on one of Times Square's gigantic billboards. For those already engaged, you can exchange wedding vows right in Duffy Square in front of a new heart-inspired sculpture. For both of those experiences, you'll have to fill out an application and wait for word on whether you've been selected.

As for vow renewals, you can re-commit to your longtime lover in a group ceremony on the Red Steps. The vow renewal experience is free and open to all. In particular, the Times Square Alliance welcomes "lovers and partners whose bonds bridge boundaries, be they religious, political, racial, or regional." The vow renewal ceremony begins at 6pm and will conclude by 6:30pm, giving you plenty of time to get a romantic dinner afterward. Be sure to register in advance here. 

Let’s be honest…Valentine’s Day is a lot of pressure! Whether you’re looking for something to do for the big day, digging into a romantic restaurant list to find the perfect vibe, or even taking yourself on a solo date, there’s so many ways to celebrate the 14th here in NYC. Love is truly in air!

With any holiday here in the city, means special food deals! Lots of NYC restaurants are offering unique prix-fixe menus, V-Day inspired cocktails, and a whole lot more. If you’re still in search of Valentine’s Day dinner ideas, we have some reservation recommendations for you right here!

25 Best Valentine’s Day Restaurants & Deals In NYC This Year in the LINK below:

More than 2,500 of the world’s most talented and beautiful purebred dogs will descend on Midtown to compete for the title of Best in Show at the 149th annual Westminster Kennel Club Dog Show, which starts on Saturday.

West Village resident Schmutzie the Samoyed, a cloud-like herding dog and one of just 26 pups from New York City, will be among the competitors vying for the title this year.

It’ll be her fourth time at Westminster, and she has no apparent apprehensions going into the event. When asked about her hopes and dreams, Schmutzie walked in a semicircle, sat down and, moments later, lay down under a table at Google’s Chelsea headquarters, where her owner software engineer Michael Matloob works.

Matloob explained Schmutzie's mindset going into the competition.

“She’s like, ‘Oh, I’m going to get pet in weird ways by this judge. And then I’m gonna run back and forth. And there are going to be a lot of other dogs that look like me,’” he said. “That’s what it is to her.”

While Schmutzie's place in the purebred pantheon may be beyond her comprehension, she has been destined for the stage since birth.

More Info: CLICK HERE

Upper West Side | Maintenance: $10,146

Tower Full Floor with 360 Degree Views

This full-floor Tower Residence at the coveted El Dorado is one of the few apartments in New York City offering mesmerizing 360-degree views of the reservoir, Central Park, Guggenheim Museum, Hudson River, and the city skyline. With exposures to the North, South, East and West, this meticulously maintained 4-bedroom, 4.5-bath features the original classic layout as imagined by Emery Roth.

A gracious private elevator landing greets you upon arrival through a key locked elevator. From the elevator landing you step into an elegant gallery, inviting you into a truly one-of-a-kind urban oasis.

The grand-scale corner living room with its soaring ceilings boasts stunning views over Central Park, the Reservoir and the entire Fifth Avenue skyline. A wonderful and cozy 4th bedroom is situated across the gallery making it ideal as a guest bedroom, home office, library or media room. A windowed powder room with park views is also perfectly located off the gallery.

The expansive formal dining room is also reached from the gallery and conveniently adjacent to the kitchen and staff rooms. The dining room is large enough for any size dinner party where your guests will enjoy open, sunset western views over the city and a slice of the river and beyond.

The very large eat-in kitchen includes two windows with open city views, a butler’s pantry with tremendous storage, perfectly restored St. Charles stainless steel cabinetry. A high-end appliance package including an oversized SubZero refrigerator/freezer, and a six burner Viking range and vented hood.

Two staff rooms with a shared full bath complete this section of the residence. One staff room is currently configured as the laundry room leaving the other which makes the perfect guest or staff bedroom or home office.

The separate bedroom wing features 3 expansive bedrooms all with windowed en-suite baths. The corner primary suite offers stunning views over the park and south to the skyline. You will never want to leave your windowed, primary bath with its views over the park and reservoir. The second bedroom is also primary in size with the same stunning park and reservoir views and its own en-suite bath. The generous third bedroom boasts beautiful western exposure with a windowed en-suite bath overlooking the park. All of the bedrooms feature abundant closet space and built in storage.

Other features of this exceptional residence include new casement windows throughout, perfectly restored herringbone floors, and tall ceilings, 21 windows, and incredible storage.

The El Dorado is one of the finest Art Deco structures in the city, it was designed by legendary architect Emery Roth and completed in 1931. The stunning lobby was just completely updated. Shareholders enjoy the best of all amenities including a full-time doorman and concierge, fitness center rivaling any private gym in the city, a 1/2 court basketball, a children’s playroom, a bike room and a garage.

See listing website: CLICK HERE