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I promise, we make the process simple! |
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Do you often feel intimidated when creating a listing strategy? I am here to tell you it is actually a very simple process and we are here to help. There are only two components to this process: 1. Outline your property details. 2. Identify the demographic your property would appeal to. Once we have these two answered, we can create a simplified marketing strategy. Scroll down to take our target audience quiz. |
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1. OUTLINE YOUR PROPERTY DETAILS WHAT IS THE PRICE POINT OF YOUR LISTING? Under $1M $1M - $5M $5M - $10M $10M - $20M $30M+
WHAT TYPE OF PROPERTY ARE YOU LISTING? Single-Family Home Condo/Apartment Townhouse Other (specify)
WHAT ARE UNIQUE FEATURES OF YOUR LISTING? (Select all that apply) Gated, Very Private Unique Architectural Style Modern Kitchen And Appliances Large Backyard Close Proximity to Schools or Noteworthy Locations Amenities (Home gym, sauna, pool, guest house, etc.) Others (specify)
WHERE IS THE LISTING LOCATED? Beach Front City Mountains Suburban Neighborhood Rural Other (specify)
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2. IDENTIFY YOUR DEMOGRAPHIC WHAT IS THE AGE RANGE OF YOUR IDEAL BUYER? UNDER 30 30 - 45 45 - 60 OVER 60
WHAT IS THEIR MARITAL/FAMILY STATUS? Single Married Couples Families Multigenerational Divorced
WHAT ARE THEIR OCCUPATIONS? (If Applicable) Techies Business Executives Sports & Entertainment Doctors & Surgeons Lawyers Other (specify)
WHERE GEOGRAPHICALLY IS YOUR BUYER COMING FROM? WHAT DOES THEIR LIFESTYLE LOOK LIKE? Active/Health & Wellness Play Sports (Tennis, Golf, Equestrian, etc.) Travel Frequently Frequent Country/Social Clubs Entertainers Wine Connoisseurs
DO THEY HAVE ANY LUXURY ASSETS? (If Applicable) WHAT CHANNELS DO THEY USE/ENGAGE WITH? Pro Tip: Use these channels when promoting the listing. Social Postcards Texts Phone Calls Print Publications Digital Ads
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Don't over think it. Ask yourself who would be motivated to purchase your listing? Where do they currently live? What are they doing on a daily basis? Are they picking up the local newspaper or are they scrolling on social? |
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you have completed the quiz AND YOU HAVE A TARGET AUDIENCE IDENTifIED. |
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Now that we have this information about your target audience, next comes the fun part! Now we create a marketing strategy tailored to your target audience. Since target audiences and tactics to reach them will differ for every listing, we're highlighting a case study below from a recent success story where we tailored our tactics to match our audience's unique lifestyle and successfully secured a buyer in under 2 weeks. |
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| Ranch Style, Single Family Home Newly Renovated Amenities include sauna, cold plunge, yoga studio, tennis court, horse stable Located in a prestigious, equestrian neighborhood in Los Angeles List Price: $15,000,000
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| | Age Range: 50-75 Net Worth: Excess of $200M Local To Los Angeles Married Couple, Retired, Empty Nester Lives an active lifestyle, values health & wellness Looking for a ranch style home Plays Tennis/Racket Sports, Equestrian, Practices Yoga
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| | DIGITAL ADVERTISING Enhanced Targeting with Lead Gen Lab - We targeted ads based on sites our audience was most likely to visit based on their lifestyle interests (equestrian, health & wellness, tennis, empty nesters, etc.)
Geofencing - We created a 1-mile digitial fence around the Riviera Country Club, Brentwood Country Mart, Palisades Village & local Sullivan Canyon equestrian facilities.
MAILING Just Listed - Our target audience was a local couple, so we mailed just listed postcards to the neighborhood and surrounding Palisades & Brentwood zip codes.
LAUNCH EVENT Partner With Organic Restaurant - To play into the natural/health & wellness oriented finishes in the home, we partnered with a local organic restaurant, Farm Shop, to create a farm to table dining experience and cross-leverage their hyper-local, wealthy audience.
Activate On Amenities - We activated each of the home's unique amenities including the tennis courts and horse stable. We had UCLA women's tennis players playing a match on the court and horses in the stables with carrots. Leveraging the agent's sphere of influence, this event had a huge turn out and garnered great exposure on social media with local influencers.
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| | | As a result of our hyper-local targeting tailored to such a specific buyer profile, the listing reached the right audience and sold in 2 weeks at asking price to a local couple in their late 60's who were empty nesters and looking for a ranch style home. The wife was an equestrian and owned a horse of her own, while the husband was an avid tennis player. Success!
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have any feedback for us? Our goal is to create marketing strategy tips tailored specifically for our agents. If there are any topics or subjects we have not yet covered, please feel free to submit your requests at the button below! |
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| | For tips on leveraging the strategies in this email, reach out to the marketing team here! |
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Compass is a licensed real estate broker. All material is intended for informational purposes only and is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice. No statement is made as to the accuracy of any description or measurements (including square footage). This is not intended to solicit property already listed. No financial or legal advice provided. Equal Housing Opportunity. Photos may be virtually staged or digitally enhanced and may not reflect actual property conditions. |
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