| Put Your Best Foot Forward |
| Photos can help you put your best foot forward in your marketing efforts, and give a dazzling first impression of a listing. |
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How important is photography, really? Photos tell a story about a property. The best photos convey emotion, evoke a sense of lifestyle, and excite buyers. They can become associated with your brand as an agent—the way you capture your listings will come to represent you. The wrong photos can give an unfavorable impression of a listing and cost you time and money. Below we have highlighted how to achieve the best quality photography and leverage these valuable assets for business results. We will cover steps to prepare for the photoshoot, what to request from a photographer, and what to do with the deliverables. |
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Don’t shoot cluttered, vacant, or overly personal rooms (family photos, baby’s room, kid’s play room). The best photos depict a property as a blank canvas, so any buyer can see themselves fitting there. Kindly ask your clients to declutter before shooting listing photography, including removing personal photos. |
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| There’s no replacement for preparation + making a strong first impression. Make sure all lightbulbs work around the exterior and interior Hide garbage cans Remove hose/pool filters/exterior clutter Blow leaves from outdoor areas Open outdoor umbrellas Power wash the exterior if necessary!
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A well-designed room helps a buyer envision themselves in the home. Don't shoot a vacant house, and don't shoot a beautiful home with dated furniture. Know when to bring in the pros. Compass Concierge can front the costs of staging and decluttering. When all else fails, go virtual. BoxBrownie offers virtual staging, virtual landscaping, rendering, and floor plan services. Remember to note if your photos are virtually staged to ensure legal compliance
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Pro Tip: Have a few staging items on hand to reuse listing after listing. A trip to HomeGoods for a white quilt, vase, lamp, and faux plant will go a long way. |
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| | Twilight main image — but don’t wait too late to shoot twilights. Golden hour is ideal. A few portrait-cropped editorial shots to use on Instagram. Ask for interiors to be shot HDR (high dynamic range) so the outside is visible through the windows. Images of the views, if applicable. High Resolution (for print ads) and Low Resolution (for MLS and social media) versions of your final images
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Pro Tip: Detail shots evoke style and emotion—which is always a plus for marketing a home, since it's an emotional purchase. |
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| | Request for the kitchen and living room to be shot straight on, instead of from the corner of the room. Straight on photos read as more editorial and appealing versus photos from the corner of the room. Request drone shots from above the property (“Aerial angle”) + from the center of the home, level with top of front door or bottom of second story windows (“Straight angle”) Create symmetry through staging and framing.
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| | Photoshopped, dramatic skies - this look is dated now Distorted images Old MLS photos Seasonal details (Garden close-ups, holiday decorations)
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| | | Use square or vertical photos on Instagram. Panoramic/horizontal shots look too small. Use vertical photos & detail shots on Instagram Stories. Post multiple images in a carousel format.
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have any feedback for us? Our goal is to create marketing strategy tips tailored specifically for our agents. If there are any topics or subjects we have not yet covered, please feel free to submit your requests at the button below! |
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| | For tips on leveraging the strategies in this email, reach out to the marketing team here! |
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Compass is a licensed real estate broker. All material is intended for informational purposes only and is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice. No statement is made as to the accuracy of any description or measurements (including square footage). This is not intended to solicit property already listed. No financial or legal advice provided. Equal Housing Opportunity. Photos may be virtually staged or digitally enhanced and may not reflect actual property conditions. |
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