Why is Residential Real Estate Is So Emotional?

Because buying or selling a home is one of life’s biggest milestones. It’s not just a huge financial transaction; it’s often tied up with years of memories, hopes, anxieties, and sometimes even fears. A seller may be saying goodbye to the apartment where their children took their first steps, where they experienced years of life’s joys, and where they mourned its losses. A buyer may be stretching themselves to make the leap into a dream home they’ve envisioned for years. These moments carry weight, and emotions inevitably run high.

I have seen even the most sophisticated, intelligent, talented, and financially successful clients succumb to the emotions that surface during the buying and selling process.

That’s where a seasoned broker steps in—not only to manage the mechanics of the deal (often the easiest part) but also to provide a calm, steady hand when emotions could otherwise derail the process. When another agent I’m working with becomes upset or overly involved emotionally, I remind them (in a calm, collaborative, non-condescending way) that we are here to diffuse the drama and quell bad emotions, not add to them.

Over the years, I’ve seen it all. I’ve learned that while emotions are natural, the best outcomes happen when they’re balanced with strategy, foresight, and calm, skillful guidance. These skills come from years of experience (and years of business coaching and reading for skill improvement).

Once in a blue moon, a deal goes exceedingly smoothly with no issues. But that is quite rare. We are in the business of problem-solving (among other things). There is nothing more satisfying than solving a problem for a client—or solving numerous problems throughout the sale process. It is even more satisfying to resolve those problems quietly. Taking credit where credit is due may serve the ego, but it isn’t necessary or helpful to the client.

And sometimes, my role is about keeping unnecessary drama away from the client altogether. Maybe it’s dealing with a less experienced or overly combative agent on the other side of the table. Maybe it’s arranging to have repairs done (or even exterminators in) without ever bothering the seller. Maybe it’s coordinating with counsel when I spot a legal issue before it really becomes one. Or maybe it’s a last-minute apartment clean-out before a final walkthrough when a seller failed—or was unable—to leave things in proper condition. These are the kinds of simple headaches my clients never need to know about—unless, of course, the information helps them make an important decision.

On the buyer’s side, emotions often come from a place of fear—fear of overpaying, fear of missing out, fear of making a mistake that can’t be undone. A big part of my job is to bring clarity and perspective, helping buyers weigh facts against feelings. When nerves creep in, I’m the calm voice that brings them back to the bigger picture and ensures they feel confident in their decisions—whether they move forward with a purchase or not.

At the end of the day, my job is part strategist, part problem-solver, part counselor—and sometimes part house cleaner and repairman! My clients don’t need to see every behind-the-scenes fire drill, nor should they. They hired me for that. What they do need is the peace of mind that no matter what comes up, my team and I will handle it—thoughtfully, discreetly, and effectively. That is why we succeed—not simply to turn keys and open doors.

Buying or selling a home will undoubtedly be emotional, more to some than others. But with the right guide by your side, it doesn’t have to be overwhelming. My goal is simple: to let my clients relax, focus on the joy of the move and this life event, and trust that everything else is being handled smoothly and effectively!

Have a calm and drama-free weekend!

Best, Michael

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✨ Be part of the 2026 TD Five Boro Bike Tour and help break barriers to cycling in NYC.

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Featured Listing

157 E 75th St, Unit 1E

Elegant 2-Bedroom, 2-Bathroom Prewar Coop in the Heart of Lenox Hill

C.C.'s: $2,157/mo.

Offered at: $1,095,000

Welcome to 157 East 75th Street, an extraordinary opportunity to own a truly unique parlor-floor residence in a distinguished double-townhouse cooperative, ideally located on a tranquil, tree-lined block in Lenox Hill — just moments from Central Park and surrounded by historic brick carriage houses.

Bathed in southern light, this impeccably designed prewar gem seamlessly blends classic architectural detail with refined modern updates. Original features — including 11.5-foot ceilings, an elegant wood-burning fireplace, and oversized six-over-six windows — are complemented by a thoughtfully renovated interior featuring new wide-plank oak floors, custom plasterwork, and brand-new windows throughout.

The gracious south-facing living room is the heart of the home, offering abundant natural light and views of leafy East 75th Street. A chandelier-lit foyer reveals a hidden surprise: a discreet powder room tucked behind custom closet doors — a touch of prewar whimsy reimagined for contemporary living.

At the rear of the home, two tranquil bedrooms overlook a beautifully landscaped resident garden and a charming historic brick building with arched windows — a serene backdrop rare in Manhattan living. The spa-quality bath features a jacuzzi tub, separate shower, and sophisticated finishes.

The sleek, modern chef’s kitchen has been fully renovated with premium appliances and clean, timeless design—ideal for entertaining or quiet nights at home.

Residents enjoy access to a common garden, a private deeded storage room, an elevator-accessible laundry room, and the services of a live-in resident manager who handles mail and packages. The building is pet and pied-a-terre friendly as well as subletting are permitted with board approval. Washer & Dryer allowed with Board approval. Up to 50% financing is allowed, and there is a 1% flip tax paid by the purchaser.

This rare offering is ideal for those seeking the charm of old New York with all the comforts of modern living. A home of this caliber, on such a prestigious block, is not to be missed. Experience the quiet sophistication and enduring appeal of 157 East 75th Street.

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Michael J. Franco

Lic. Assoc. R.E. Broker

M: 917.817.4122

mfranco@compass.com

Office: 646-982-0353

Compass is a licensed real estate broker. All material is intended for informational purposes only and is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice. No statement is made as to the accuracy of any description or measurements (including square footage). This is not intended to solicit property already listed. No financial or legal advice provided. Equal Housing Opportunity. All Coming Soon listings in NYC are simultaneously syndicated to the REBNY RLS. Photos may be virtually staged or digitally enhanced and may not reflect actual property conditions.