| Unlocking the Key to Successful Marketing |
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Profiling your audience allows you to gain a deeper understanding of who your customers or potential customers are, what they need, what motivates them, and how they interact with your brand. Ultimately, understanding your audience is essential for building a successful and sustainable business. |
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| | What is a Target Audience? A target audience refers to the group of people that are most likely to be interested in working with you, defined by certain demographics and behavior. Often, businesses use what they know about their target audience to create user personas. These personas guide their decisions on marketing campaigns. |
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Life-Stages and Real Estate |
| In real estate, the life-stage of your audience is an important element for your marketing. It determines what kind of properties the target audience/user personas are interested in, what types of questions they have, and what types of content relates to them. By segmenting potential buyers/sellers into different life stages, you can create targeted marketing campaigns that highlight the features and benefits that are most important to each group. |
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| | Why Profile Your Audience? Focusing on a few specific target groups allows you to advertise more effectively. Profiling helps to allocate money and resources on relevant consumer groups. It solidifies a brand voice that resonates, amplifying your social media branding efforts. |
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| By crafting messaging that speaks to your clientele's unique needs and desires, you can establish an emotional connection that fosters loyalty and drives engagement. From your tone of voice to the language you use, every aspect of your messaging should align with your brand's values and interests. Consistently deliver messaging that resonates with your audience to establish your brand as a trusted and authentic authority in your industry - driving long-term success and growth. |
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| | Profiling Your Current & Potential Audiences Find a median point between your current clients and the type of client base you’d like to include in your outreach. Define who the ideal client would be for you. To get an idea of how to profile your current audience, take a look at these example Buyer Profiles |
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Review & Build Your Client Personas |
| The Insights tab on your Facebook or Instagram business account allows you to see which posts receive the most engagement, what times your audience is online, and how your audience breaks down by age and gender.
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Pro-tip: Keep your client profiles up to date! Revisit your business source tracker and be sure to update as you go -- sort of like your digital little black book! |
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| | You've Profiled Your Audience -- Now What? Work with your AEM to categorize your contacts in your CRM for more effective outreach. Head over to Marketing Center and create emails and social posts that highlight relevant content tailored to your specific audiences. Check out the buyer and seller guides in Marketing Center and customize to your specific buyer and seller personas. Send to your clients digitally or get copies printed to hand out in person. |
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Ideas based on personal experience, connection experience and a build a community experience. |
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Compass is a licensed real estate broker. All material is intended for informational purposes only and is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice. No statement is made as to the accuracy of any description or measurements (including square footage). This is not intended to solicit property already listed. No financial or legal advice provided. Equal Housing Opportunity. Photos may be virtually staged or digitally enhanced and may not reflect actual property conditions. |
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