Marketing Matters | Business Planning for the New Year
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| Set Your Business Up for Success in the New Year |
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They say that you should look at your past when planning for your future; this is particularly true when planning for your business. Whether you are new to the business or a veteran agent, there is always room to improve your game. Sharpening your skills helps build competitive advantage, but in what areas should you hone your focus? |
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| | Analyze Your Business // Define Clients & Goals Real Estate is a repeat and referral business - identifying where your past business comes from, is the quickest way to begin identifying how you can market for and earn similar leads and referrals. |
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After you define your target clients and profile your audience, identify areas where these people spend time online and create content that addresses their interests and needs. |
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| | Audit Your Online Presence First impressions count! If a potential client searched you on Google, would they be impressed? It's important to have updated and accurate information and headshots across all platforms. |
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Now that you have analyzed and learned from your past business, we can focus on the business practices you will improve on, and build out your plan for 2023. Connect with your local Marketing team to get started! |
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| | Here are some ideas for inspiration on how to get started |
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Pro Tip: Building out a marketing plan for both your brand and for new listings will help you to stick to your business goals. Having a plan set up will help you to streamline your business and allow you to focus on nurturing your client base. Check out this example brand marketing plan and listing plan for inspiration! |
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Compass is a licensed real estate broker. All material is intended for informational purposes only and is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice. No statement is made as to the accuracy of any description or measurements (including square footage). This is not intended to solicit property already listed. No financial or legal advice provided. Equal Housing Opportunity. Photos may be virtually staged or digitally enhanced and may not reflect actual property conditions. |
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