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The

J. Rubinstein Team

Is Your Apartment Listing Just Sitting There? 

Put It Up for Rent? Be Prepared for a Sale!

“Hmmm,” I can imagine you’re saying, “what’s this all about?” Allow me to explain. Over the past year, owners of five listings that I’ve been handling decided that it was time to rent their apartments since the right offers just weren’t coming in. They were perfectly lovely apartments in desirable neighborhoods – but a fickle market was keeping them on the sidelines.


And then, something surprising happened. Again and again. These ready-to-rent owners suddenly sold their apartments!


One essential clause makes all the difference. 

Years of experience guiding clients in the fine points of renting  their apartments has clarified the importance of adding a vital clause in every rental agreement: Owners have the right to cancel a rental up to 15 days prior to the move-in date should an apartment sale take place. While this change of plans presents a bit of a curve ball for the potential renter, it also provides a nice chunk of change – owners must pay the canceled renter what would have been one month’s rent. Lately, this deal-ender has ranged from $6,000 to $10,000.


Going, going…gone!


It’s hard to pinpoint what turns a “sleeping” apartment into a percolating property. I truly believe that many listings take on a whole new appeal – a fresh new buzz – when potential buyers discover that a really commendable listing will soon go off-market when a rental deal goes through. Inventories remain far from robust. An ideal apartment in a tight market often needs that “buy it or lose it” jolt to make it a strong contender.


One month’s rent is a small price to pay.


Happy to report, all of my listings that were on the brink of being rented ultimately sold close to their original asking price – so the deal-breaking expense of one month’s rent was more than outweighed with a selling price that felt right to all parties. As I remind my clients, if you want to make an expeditious sale, you’ve got to be savvy about a realistic valuation. 


Renting your apartment is always an option. Will the last-minute sales that I’ve been experiencing become an ongoing trend? Stay tuned!


The Pulse Of Home-Selling Season

Housing affordability will stay an issue as owners remain locked on low rates, says Compass CEO


My Newest Listings

New Development of the Month

Focus on Design
Here’s a look at some of NYC’s most fascinating extreme makeovers making their debuts right now.
In the hands of the right visionary architects and engineers, zoning can produce truly innovative outcomes.
My Recently Closed Deals
14 E 75th St, 5E

Neo-Classical Co-op in Lenox Hill

Status - Closed


561 Pacific Street, 506

Boerum Hill 2BR with Private Terrace

Status - In Contract


11 Riverside Drive, 9JE

Sunny Upper West Side 2BR

Status - In Contract



60 Riverside Boulevard, 3003

Luxury UWS Condo


Status - Rented


10 Park Avenue, PH25A

Corner Penthouse with Four Terraces

Status - In Contract


11 Riverside Drive, 6BW

Gut Renovated Corner 2BR 

Status - Closed


This Month's Mortgage Rate Snapshot

*The rates below are based on a $3,000,000 Condominium Purchase with a 20% down payment

30-Year Fixed Rate: 7.125


10-Year Adjustable Rate: 

6.875%

Data provided by Aaron Ritter of PNC Bank

Q1 2024

Market Reports


Recorded Sales:

     

      Justin Rubinstein is a 19-year veteran of the real estate marketplace, who quickly gained attention from industry veterans and clients alike as a motivated and knowledgeable professional whose focus is on providing the best customer service possible while negotiating and protecting his clients with dogged tenacity. This tenacity and hard work ethic has proven fruitful as he has successfully negotiated over $1B in real estate transactions to date. Justin has enjoyed representing buyers and sellers of trophy properties such as the Time Warner Center, 56 Leonard, The Apthorp, One Madison, landmarked West Village townhouses, and new development penthouses. In each instance, his clients come away from the experience with a strong appreciation for his dedication and expertise... read more

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Compass is a licensed real estate broker. All material is intended for informational purposes only and is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice. No statement is made as to the accuracy of any description or measurements (including square footage). This is not intended to solicit property already listed. No financial or legal advice provided. Equal Housing Opportunity. All Coming Soon listings in NYC are simultaneously syndicated to the REBNY RLS. Photos may be virtually staged or digitally enhanced and may not reflect actual property conditions.

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