The answer is yes — if you’re asking Wells Fargo. If you’re a New Yorker and see an empty storefront, you might think, “I wonder if it will become a bank branch or a nail salon.” I’m quick to notice openings and closures of commercial spaces in Manhattan, especially in neighborhoods I frequent on foot.
One such empty space is the four-story corner spot at 66th Street and Broadway, which seems (at least to me) like it has been vacant forever. It was occupied by Century 21 — the discount “designer” department store — from 2011 until 2020, when it closed. And if you’ve been in the neighborhood long enough, you’ll recall that Barnes & Noble was there prior to that, up until 2011.
I made regular trips to the very affordable Century 21 my first ten years in New York to style myself for work and nightlife. The last time I visited (still many years ago), I believe I had a mini panic attack from the overcrowded men’s sock department, so I quickly departed, vowing never to return (and didn’t). I was not so sad to see it go like I am with other New York institutions.
I was hopeful for something interesting in this large space, but alas, Wells Fargo is opening a branch — not so interesting. There are already three other Wells Fargo branches on the Upper West Side and 26 in total across New York City, which sits among the 516 bank branches sprinkled all over the city (Chase leads the pack with 113 branches).
Incidentally, there are approximately 3,666 nail salons polished across NYC. Nail service, along with laundry service, is one of the most relatively affordable luxuries in New York. Therefore, no one has an excuse for dirty clothes or a bad mani-pedi. And fun fact, the very first ATM appeared on September 2, 1969, in Rockville Centre, New York.
Bank branches can be loss leaders in Manhattan, where commercial leases are expensive. Of course, there’s strategy behind opening new branches, including the acquisition of new customers and higher-value relationships, especially for more complex transactions like mortgages and investment advisory. In this digital banking age, some still prefer face-to-face interactions for those types of dealings. The same holds true for real estate transactions! The pandemic taught us that no one was buying properties without meeting someone in person and seeing the property firsthand.
Branches also serve as physical brand billboards that build community trust. A large portion of new account openings still occur at branches — and banks can collect deposits and use that money to make more money elsewhere!
Speaking of the best use of commercial space, we are experiencing the first wave of office-to-residential conversions across NYC. There’s hope that this will help ease our housing shortage. Just as the factory-to-loft conversions of the 1960s and ’70s transformed downtown neighborhoods, we’re now seeing similar changes with office buildings. The same elevators that once carried bankers and lawyers to morning meetings will soon be ferrying residents to their abodes and residential amenities. City planners, architects, and developers are now turning one of the most promising ideas into an urban reality — all driven by life and work changes brought on by the pandemic. It’s the perfect solution for diminished office demand and increased housing needs.
One example is the redevelopment of the large office tower at 5 Times Square in Midtown. This 38-story building, with approximately 917,745 square feet of vacant office space, will be transformed into 1,250 rental units — 313 of which will be permanently affordable homes. And it isn’t just old buildings being converted: 5 Times Square is relatively new, built in 2002 as the Ernst & Young headquarters, but largely vacant since 2022.
I’m in full support of this conversion trend! It will have a ripple effect like past NYC transformations. As more people move into these converted spaces, we’ll see new energy return to areas that feel dormant after business hours. This will drive new services — restaurants, cafés, and all sorts of shopping. Streets that once felt purely transactional will start to feel like neighborhoods.
It’s another reminder that New York City isn’t static — it’s constantly reinventing itself, block by block, decade by decade!