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3 Instagram Myths You Should Stop Believing |
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Instagram is a great place to showcase your latest listings and to develop your brand in the eyes of your target audience. Follow along below for strategic tips to up your Instagram game. Can't bear to read the whole thing? Here's the gist of it: Keep social media social. |
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“I need more followers to be successful" |
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No, you really don’t. You need more engagement. Because engagement means relationships, and we all know relationships are the heart of our business. What does engagement look like on Instagram? It’s DMs, story responses, comments, and collaborative posts. If you’re not already getting engagement, then invite people to message you or comment. Also, be sure to interact with other like-minded account's posts. The most important part of social media is to keep it social. |
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Sample Insights on Instagram |
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Pro Tip: Track your engagement on Instagram by clicking into the Insights tab in the top right corner of your profile. Use this data to inform you on what content your audience is interacting with more. |
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“Hashtags don’t do anything” |
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This is only true if you’re using outrageously off-the-wall hashtags (and even then, you’ll get some exposure, but probably not the exposure you want). And, as we just learned, engagement is queen when it comes to #winning on Instagram. |
| | Here’s our hot tip on making hashtags a painless part of your social strategy. Use Compass AI (shameless plug) to generate 15 hashtags for you → Copy and Paste those hashtags into your notes app on your mobile device → Paste the hashtags into the first comment on every single post. |
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“More content is better than no content” |
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Yes, you should absolutely be pushing out content consistently. But, what so many agents fail to think about is their content strategy. You need to be asking yourself questions like: Who is my target audience? How do I want to be perceived? So much of social media strategy is brand perception. And, whether we like it or not, perception is reality when it comes to marketing. |
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| Our top tip when it comes to creating social media content is to batch your content into 3 – 4 content pillars. Here is an example of content pillars for an agent whose farm is in Silver Lake: |
| Neighborhood Updates (What are things only a Silver Lake local would know or want to know?) Market Updates (You are the local real estate expert, right?) Lifestyle (This is where your personal brand will shine. What makes you unique?) Listings (Go ahead, show off your wonderful listings!)
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| Looking for a more tailored approach? Connect with your local MA or reach out to our team of strategists by clicking the button below. |
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Our goal is to create marketing strategy tips tailored specifically for our agents. If there are any topics or subjects we have not yet covered, please feel free to submit your requests at the button below! |
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Compass is a licensed real estate broker. All material is intended for informational purposes only and is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice. No statement is made as to the accuracy of any description or measurements (including square footage). This is not intended to solicit property already listed. No financial or legal advice provided. Equal Housing Opportunity. Photos may be virtually staged or digitally enhanced and may not reflect actual property conditions. |
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