Jan 2023 | Marketing Matters | Social Media P.1

Social Media:
Content Generation & Engagement

As seen in last month’s email, it is highly recommended to audit your online presence before working on your strategy. The goal is to be sure that your information is consistent across all platforms, so that potential clients will see the same branding wherever they land. 

Here’s a helpful checklist to be sure you're on your way to consistent, impactful branding.

When generating content, ensure the purpose of your content is clear, that it aligns with your brand messaging and mission, and regularly communicates your unique value. 

Be aware of your content ratio - a majority of posts should give something of value to the audience and a smaller portion would explicitly promote yourself. 

Value posts include a wide range of content themes, such as community events, market updates, tips on navigating the buyer/seller process, etc.

Don't overthink! You don't have to reinvent the wheel every time you post something. Take a few moments to review the Marketing Center, specifically the Social Media category, and you'll find informative, fun, and brand-building content! 

Bookmark the Content Calendar on socalcompass.com (pw: findyourplace). Use this calendar to find posts for certain days, get ideas for upcoming holidays, and more! 

Some notable assets from the Marketing Center:
Share a testimonial
Win new clients
Farm leads
Compass programs

Engagement: the Key to Success

Engage with your audience - engagement is key for driving up your content in the algorithm to show it to others. Anything that gets people to either respond or reach out is a great way to boost engagement.

Pro Tip: encourage your followers to save your posts by putting out content that people would want to go back to and reference.

Here are some ideas to get you started:

Engage with DMs & comments
Follow local/relevant hashtags and comment on those photos
AMA (Ask me Anything)
Real estate tip of the day
Throwback Thursday (i.e. guess the price of a listing, historical facts of a neighborhood)
Highlighting local events
FAQs in real estate
Run a poll on your IG story
Ask your audience questions (“What’s your go-to farmer’s market treat?”)
Like other people’s posts and leave a comment
Send to your friends and have them like and save the post

Posts

Post consistently (2-3 posts per week)
Post relevant content (industry news, personal hobbies, lifestyle photos, holidays, etc.)
Post engaging content (ask questions, provide tips & tricks, insights, etc.)
Celebrate your clients/followers (success stories)

When is the best time to post on 
Facebook & Instagram?

Best day/time: Wednesdays from 11am-1pm
Worst day: Sundays
Lowest engagement: Every day before 7am, and after 5pm

*Disclaimer: this is overall social media data, cross-reference your insights for numbers that are personalized to your account

Pro Tip: After you have posted consistently for a few weeks, you can check your account’s personal insights and can get an idea of what times have the best engagement for your followers, and other helpful audience statistics.

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Compass is a real estate broker licensed by the State of California operating under multiple entities. License Numbers 01991628, 1527235, 1527365, 1356742, 1443761, 1997075, 1935359, 1961027, 1842987, 1869607, 1866771, 1527205, 1079009, 1272467. All material presented herein is intended for informational purposes only and is compiled from sources deemed reliable but has not been verified. Changes in price, condition, sale or withdrawal may be made without notice. No statement is made as to accuracy of any description. All measurements and square footage are approximate. Equal Housing Opportunity. Photos may be virtually staged or digitally enhanced and may not reflect actual property conditions.

Compass is a licensed real estate broker. All material is intended for informational purposes only and is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice. No statement is made as to the accuracy of any description or measurements (including square footage). This is not intended to solicit property already listed. No financial or legal advice provided. Equal Housing Opportunity. Photos may be virtually staged or digitally enhanced and may not reflect actual property conditions.