| The Marketing Baseline Checklist |
| In the last edition, we covered the pre-marketing strategies for Private Exclusive and Coming Soon listings. This week, let's take a step-by-step look at each phase of the listing process, to double check that you're maximizing your efficiency and covering all the bases. Having a marketing baseline checklist is vital with a new listing; it ensures that all necessary marketing tasks are completed to promote the property and attract potential buyers. |
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Why is a marketing checklist important for every listing? It helps ensure that all essential marketing tasks are completed in a consistent manner for each new listing, and establish a professional image and build trust with clients. It saves time and helps you avoid missing any important marketing steps. By following a standardized process, you can focus on the unique aspects of the property and customize the marketing efforts to suit its features and benefits. It can help you promote the property to the right target audience, using the most effective marketing channels and tactics, resulting in increased visibility, more inquiries, and a quicker sale. By providing a detailed report to the seller, it demonstrates your professionalism and commitment to the seller's interests. |
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Keep scrolling to learn the 4 Phases of our Baseline Marketing Checklist. |
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phase 1: Private exclusive compass internal promotion only |
| List property as a private exclusive and share on the Compass Workplace to reach an internal network of agents. Stage property Photoshoot, videography, matterport scheduled Identify key dates (Coming Soon, List Date, Open House)
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How to create your Private Exclusive |
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| | How to create a saved search |
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| | Private Exclusives One-Sheet |
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begin external/public promotion. |
| Change status to Compass Coming Soon up to 24 hours before going live on MLS Organic social media posts messaging Coming Soon Organic post on Compass Workplace List property live on MLS within 1 business day
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How to create your Coming Soon |
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| | How to create a saved search |
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| | Coming Soon Marketing Guide |
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| Add Open House tag to listing on MLS Create a Digital Ad to promote Open House Create organic posts on Compass Workplace Email acquisitions at event using sign-in sheet
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Want the full Marketing Baseline Checklist for your listing? |
| The list includes a wide range of marketing tasks, such as creating property descriptions and photos, creating and distributing flyers and brochures, conducting open houses, and promoting the listing through social media and online listing platforms. |
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have any feedback for us? Our goal is to create marketing strategy tips tailored specifically for our agents. If there are any topics or subjects we have not yet covered, please feel free to submit your requests at the button below! |
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| | For tips on leveraging the strategies in this email, reach out to the marketing team here! |
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Compass is a licensed real estate broker. All material is intended for informational purposes only and is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice. No statement is made as to the accuracy of any description or measurements (including square footage). This is not intended to solicit property already listed. No financial or legal advice provided. Equal Housing Opportunity. Photos may be virtually staged or digitally enhanced and may not reflect actual property conditions. |
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