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This week we're covering email best practices, especially when using templates from the Marketing Center. Read on for tips on cadence, content source, and effectively reaching out to your sphere! |
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When determining the cadence for sending out newsletters, it's important to strike a balance between staying engaged and informative without overwhelming recipients. Here's some suggestions: Monthly Newsletter: Provide valuable updates, market insights, and relevant information about the real estate industry. This frequency keeps you on your clients' radar without inundating their inboxes.
Seasonal or Quarterly Market Updates: Focus on local market trends, housing inventory, interest rate changes, and any significant developments in the market, and what this means for your audience.
Occasional Special Announcements: Whenever you have noteworthy announcements such as new listings, open houses, community events, or client success stories, it's appropriate to send out a dedicated email. These special announcements can be sent sporadically, whenever there is relevant and exciting news to share.
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| Below are some newsletters to help you get started: |
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Pro Tip: It's crucial to maintain consistency in your newsletter cadence. Set a schedule that works for you and stick to it so that your recipients can anticipate and expect your communications. |
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Draw inspiration from personal experiences, industry trends, local market updates, and helpful real estate tips. Original content showcases your expertise, builds trust, and sets you apart from competitors. Additionally, curate relevant content from reputable sources and share it with your audience to provide value and establish yourself as a valuable resource. Some topics to get you started: |
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Seasonal Neighborhood Guides Community/City Features New Business Openings Local Events Partnerships with Local Businesses Why buy/sell in this area? What buyers are looking for in this area?
Compass Tools (Concierge, Private Exclusives, Platform) Homeowner Tips What are some biggest mistakes sellers make? What does a cash offer mean? How to get the best deal on a mortgage Why work with an agent? Why work with me? General Home and Garden Tips
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Pro Tip: Ensure that your newsletters provide value, are visually appealing, and have a clear call to action to encourage engagement and response from your sphere of influence. |
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Personalization: Personalize emails by tailoring the content based on the recipients' interests, needs, and preferences. Segmentation & Tags: Organize email lists with tags based on factors like past interactions, interests or geography. This allows you to send more targeted and relevant content to different groups, increasing the chances of engagement. |
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| | Compelling Subject Lines: Craft attention-grabbing subject lines that entice recipients to open the email. Subject lines should be concise, clear and compelling. Call-to-Action: Invite recipients to schedule a call, attend an event, explore new listings, visit your website. Have a clear and prominent CTA. |
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Change the Subject Line. If you don't change it out, your recipients will see "Open House Email – Meridian" or "Copy of Copy of Copy of Just Listed Email". This isn't captivating and probably won't increase your chances of increasing your open rates! Add Preview Text. Preview text (sometimes referred to as "preheader text") is a brief description of what's in your email, shown as a preview in the inbox of most major email clients next to the subject line. Be sure to add something here to entice your recipients to open your email. |
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Mobile-Friendly Design: Be sure to check the mobile version of your emails and ensure that the formatting looks up to par. |
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Other ways to spice up your emails: |
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Our goal is to create marketing strategy tips tailored specifically for our agents. If there are any topics or subjects we have not yet covered, please feel free to submit your requests at the button below! |
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| | For tips on leveraging the strategies in this email, reach out to the marketing team here! |
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| Compass is a licensed real estate broker. All material is intended for informational purposes only and is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice. No statement is made as to the accuracy of any description or measurements (including square footage). This is not intended to solicit property already listed. No financial or legal advice provided. Equal Housing Opportunity. Photos may be virtually staged or digitally enhanced and may not reflect actual property conditions. |
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