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Maximizing Your Marketing Around the Holidays |
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The holidays are a great time to connect with your clients in a meaningful way: spread gratitude, share warm wishes, and create memorable events. So grab your hot cocoa and keep reading to learn some helpful tips and get ideas on how to maximize your outreach around the holiday buzz. |
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People are always seeking ways to interact and connect with each other in real time; how can you add value to your clients' experiences during this busy holiday season and promote connection? |
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| Holiday Photo Party: Hire a photographer for a few hours and have a holiday photo party. Invite your clients to bring their families (or pets) to get their holiday photos taken as a gift from you to them. Charity Drive or Fundraiser: Partner with a local charity, food bank, or shelter and encourage community members to donate non-perishable food items, toys, warm clothing, or monetary contributions. Host a festive gathering or open house event in your office, community center, or neighborhood where people can drop off donations, enjoy holiday treats, and participate in activities like a silent auction or raffle. Not only does this event serve a charitable purpose, but it also allows you to connect with others in the community who share a philanthropic spirit. Santa Meet and Greet: Arrange for a visit from Santa Claus at your home or a community space. Invite families to take photos, share their wish lists, and enjoy some holiday treats. This family-friendly event can create lasting memories and positive associations with your brand. Decoration Contest: Organize a neighborhood-wide home decoration contest. Encourage homeowners to showcase their holiday spirit by decorating their properties. Offer prizes for various categories such as "Best Lights Display" or "Most Creative Decorations" and give the neighborhood the opportunity to participate in voting. Seasonal Homebuyer Seminar: Offer an educational seminar for potential homebuyers, discussing the advantages of buying a home during the holiday season. Address common concerns and misconceptions about holiday real estate transactions. Holiday Mixer: Host a client appreciation or networking event with a holiday twist. Encourage attendees to wear ugly sweaters, provide refreshments, and create a casual environment for you and your clients to connect.
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your last 8 weeks of the year |
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Can you believe there's less than 8 weeks left in the year? Don't fall behind and use this easy checklist to make sure you're maximizing on the holidays and getting in front of your clients in a meaningful way! |
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| Customized Home Illustration: Commission an artist to create a custom illustration of the client's new home. This can be a beautiful and sentimental piece of artwork. Smart Home Device: Consider gifting a smart home device, such as a smart thermostat, smart speaker, or smart security camera. These items can enhance the new home with modern technology. Personalized Home Coordinates Throw Pillow: Have a throw pillow made with the coordinates of the client's new home, creating a unique and meaningful decorative piece. Local Artwork or Photography: Find affordable, local artwork or photography that represents the community or city where the new home is located. This adds a personal touch and supports local artists. Scented Candles: Select a high-quality scented candle with a soothing fragrance. Consider scents like "Home Sweet Home" or ones that match the season. Add your logo or their family name to make it more personalized! Personalized Notepads or Stationery: Customized notepads or stationery with the client's name and address, or you logo and contact info, can be both practical and thoughtful. Cleaning Services: Gifting a single professional cleaning session to each of your valued clients is a thoughtful way to express your dedication to the well-being of their home, especially during the holiday season.
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have any feedback for us? Our goal is to create marketing strategy tips tailored specifically for our agents. If there are any topics or subjects we have not yet covered, please feel free to submit your requests at the button below! |
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| | For tips on leveraging the strategies in this email, reach out to the marketing team here! |
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Compass is a licensed real estate broker. All material is intended for informational purposes only and is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice. No statement is made as to the accuracy of any description or measurements (including square footage). This is not intended to solicit property already listed. No financial or legal advice provided. Equal Housing Opportunity. Photos may be virtually staged or digitally enhanced and may not reflect actual property conditions. |
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