4.6.23 | Marketing Matters | Private Exclusive Marketing
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| Marketing Private Exclusives |
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| A Private Exclusive listing is an off-market home that can be shared directly by you to your clients. Property details aren’t disseminated widely and won’t appear on public home search websites. It allows you to control what information is shared about your listing while still getting exposure to the top agents at Compass. New job or relocation Family changes like marriage or divorce Evolving financial circumstances Valuable belongings like art or furniture Opposition to holding open house
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| Email to individual clients and add into their Private Collections Post on Workplace (exposure to top agents at Compass) Email blast other Compass agents Hold a preview or feedback tour with Compass agents that is NOT advertised publicly! Discuss during our Compass office sales meetings Show the property
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How to create your Private Exclusive |
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| | How to create a saved search |
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| | Private Exclusives One-Sheet |
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| Compass Coming Soon allows agents to collect leads from interested buyers and generate buzz around their listings before they officially hit the market. This pre-marketing strategy can help agents generate interest and potentially sell their properties faster and at a higher price point. |
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| Post on social media (Facebook, Instagram and LinkedIn) as a Coming Soon Leverage the Compass network by posting on Workplace and share in office meetings Provide information about the public listing date and first public open house (can include invitation only Open Houses) Email blast consumers and agents that have sold a home in the same zip code within the past year using our Network tool Place in a Public Collection Install a sign with a Coming Soon sign rider Activate a Digital Listing Ad via Marketing Center
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How to create your Coming Soon |
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| | How to create a saved search |
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| | Coming Soon Marketing Guide |
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Our goal is to create marketing strategy tips tailored specifically for our agents. If there are any topics or subjects we have not yet covered, please feel free to submit your requests at the button below! |
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| | For tips on leveraging the strategies in this email, reach out to the marketing team here! |
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Compass is a licensed real estate broker. All material is intended for informational purposes only and is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice. No statement is made as to the accuracy of any description or measurements (including square footage). This is not intended to solicit property already listed. No financial or legal advice provided. Equal Housing Opportunity. Photos may be virtually staged or digitally enhanced and may not reflect actual property conditions. |
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