Emotional intelligence is a good starter! The phrase emotional intelligence, or EQ, is used quite a bit these days in various settings — but in real estate, it’s absolutely critical (if you’re looking for success). EQ is the ability to understand and manage your own emotions while recognizing and responding appropriately to the emotions of others. It’s what allows people to connect authentically, communicate effectively, and navigate stressful or high-stakes moments with grace.
In real estate, those skills are everything if one truly wants to advance in the profession. Buying or selling a home is rarely a purely rational transaction — it’s deeply emotional. People aren’t just moving money; they’re moving their lives. Emotions can run high, and sometimes those emotions bleed into the behavior of the other broker or the attorneys. Being attuned to those feelings — and responding with empathy and patience to everyone involved — can mean the difference between a deal that collapses and one that closes with joy on both sides. After all, that’s truly what everyone wants at the end of the day, isn’t it?
Over the years, I’ve found that emotional intelligence can transform the entire process. All too often, I encounter brokers who turn the conversation toward something distracting — or toward themselves — rather than the client. I’m confident it’s not intentional, but it happens. I’ve also observed the true pros who enjoy tremendous success, and they tend to say less until they have something of true value to add.
Like most people, buyers and sellers are focused on themselves during this stressful and expensive process — as they should be! They might not want to know that the listing agent lived in the building 20 years ago or where they currently reside. And unless they ask, they also might not want to know how many children or pets have lived in the apartment being shown. Perhaps the buyer is averse to pets or children. Perhaps they just lost a pet.
When a broker listens carefully, senses when to step in or when to give space, and communicates calmly amid tension, it creates trust. And trust is the real currency in residential real estate. This applies whether you’re representing the buyer or the seller.
A few years ago, I had the pleasure of attending a certification course with Phil M. Jones, the brilliant author and speaker behind Exactly What to Say. It was an intense three days, and I maintained full focus throughout. His philosophy centers on the idea that small shifts in language can make a massive difference in how we connect, influence, and inspire action — especially in conversations that matter most. His teachings radiate emotional intelligence, and he himself exudes both high IQ and EQ.
As brokers, we spend much of our day talking — but talking isn’t the same as communicating. Phil’s approach reminded me that the best communicators aren’t the ones who speak the most; they’re the ones who listen best and speak with purpose.
One of his key lessons is deceptively simple: stop making the conversation about yourself. When we fill the air with stories about what we’ve done, who we know, or how much we understand, we may feel like we’re establishing credibility — but what the other person often hears is noise. In contrast, when we shift the focus back to them — their goals, their needs, their anxieties — the dynamic transforms. Suddenly, we’re not selling; we’re solving.
In residential real estate, this principle is golden. Every client has their own story — a “why” behind their move. Maybe they’re upsizing for a growing family, downsizing after an empty nest, or relocating after a life change. Our job isn’t to impress them with our résumé; it’s to uncover what matters most to them and tailor every word, every showing, and every recommendation around that understanding.
For me, the greatest takeaway was this: in a business built on relationships, the right words — delivered with sincerity and care — can make all the difference between being heard and being remembered.
In a city as fast-moving and dynamic as New York, emotional intelligence becomes a quiet superpower. Let’s face it, we’re dealing with some seriously intelligent people in NYC. It isn’t called the “city of finalists” for nothing! Because of that — and because I truly enjoy the process — I’ll continue to hone my EQ skills. It’s not only great for business, but also for life. It allows me to help not only my clients but everyone around me through life’s biggest transactions and transitions.