PRIVATE EXCLUSIVES:

THE NEW LUXURY

12.22.24

Compass Private Exclusives redefine luxury by offering something truly unique: pre-market, whisper listings. I’m a fan.

I used to scan StreetEasy and Zillow as much as the next person, and then I was awakened. It’s like running barefoot and discovering tennis shoes. Having Franzia and then tasting Foillard. Better options exist! As anyone who has been part of a real estate transaction knows, once you’re through window shopping and ready to commit, simplicity, exclusivity, and functionality matters.

This is the new luxury in real estate—intentionally exclusive, where access is granted only to those with the right connections working with the right people ;). These homes are hidden gems, often before they hit the broader market, offering an opportunity to acquire unseen properties that others may never even know about.

With Compass Private Exclusives, luxury is not just about the property—it’s about the experience of exclusivity, trust, and a seamless, quiet process.

WHY DO PRIVATE EXCLUSIVES MATTER FOR SELLERS?

1.) Avoid Days on Market and Protect Buyer Perception

Days on Market (DOM) significantly impacts buyer psychology; the longer a property stays on the market, the more it risks losing value in the eyes of potential buyers. Extended DOM can lead buyers to believe there’s something wrong with the property, causing hesitation, leading to potential price reductions.   

2.) Quickly Test Your Price and Positioning Listing

Off-market listings let you test pricing and positioning discreetly, gather feedback, and fine-tune strategy before going public—maximizing your chances of getting the best possible price.

3.) Soft Launch for Strategic Marketing

Private exclusives allow you to softly market your home to a select group of buyers without committing to the full public launch. It’s the perfect way to introduce your property and start building interest, all while keeping things low-key and manageable.

4.) Generate Buzz and Build Demand

By showcasing your property exclusively to a select group of buyers, you can build anticipation and create a sense of urgency before your home officially hits the market. This strategy generates buzz, making sure you’re not just another listing, but a coveted opportunity.

5.) Maintain Privacy and Control

With private exclusives, your home’s details—photos, floorplans, and other sensitive information—are shared only with trusted Compass agents and serious buyers. This allows you to control who sees your home and maintains your privacy throughout the process.

What is your "make me move" price? If you feel like testing the market and getting a real-time feel for the market in a low-pressure, exclusive environment, get @ me.