COMPASS CEO Robert Reffkin published a powerful editorial this week. He details how Zillow, NAR, and regional MLSs are taking advantage of agents (and by extension their Seller clients) in the same way the NCAA exploited college athletes.
For decades, the NCAA made billions of dollars off the unpaid work of so-called “amateur” college athletes. Federal Courts eventually ruled that prohibiting athletes from being compensated for their name, image and likeness violated antitrust laws. And in 2021, Supreme Court Justice Brett Kavanaugh’s legal opinion stated the NCAA’s business model would be “flatly illegal in almost any other industry...”
When the individuals who produce the work that drives an industry’s profits are not fairly recognized, even the most influential and established organizations should be held accountable. As it stands today, organized real estate — namely, Zillow, NAR and the MLS — take, control and monetize listing content created by agents.
Agents can spend years building client relationships and earning listings. And we invest significant time and resources in professional photography, videos, floor plans and collating detailed listing information. The MLS requires that we provide those listings to them (enforced by $5000 fines for non-compliance).
The MLS then uses the content we have created, and sells it to third-party internet portals that hide the listing agent’s contact information. Those portals further monetize the listings by selling buyer leads to other agents.
Compass is taking a stand to change this system – to ensure every agent is fairly recognized for their work and has the freedom to decide with their client when, where, and how their listings are marketed.
Read the full article here.