So far, the 2023 real estate market has been unpredictable. Certainly, there are disparities among Chicago’s sub-markets; but local, national, and global events all impact how we sell and buy all residential properties - and for what price. We can push prices in some areas with low inventory and high demand; but we may have to face difficult bottom lines in areas with abundant inventory and less demand. 

Although we always strive to sell our buyers homes which they can turn around and resell for a profit, those nasty external events occasionally get in the way…like they would with any other investment.

But there’s a significant difference between purchasing a home and investing in any other asset: it’s a thing you that you live in.

In contrast to other investments, you can touch your home, sleep in it, entertain in it, and eat in it. You can raise kids in it, and you can play with your dog in it. You can cook macaroni and cheese in it, play Carole King remixes in it, host anniversary parties in it, and binge-watch old Andy Griffith shows in it. You can snuggle up on your couch on a cold day in it, take long bubble baths in it, play Boggle in it, and you can invite your friends over for Super Bowl parties in it, even if you don’t like basketball. Football. Baseball. Whatever. You can order Thai food in it, devour Thanksgiving leftovers in it, and scream at your Alexa in it (I can provide creative expletives if you need them).

In short, no matter what happens, the memories created in your home - and a life well-lived - cannot be measured. Take stock in that.

Have a great weekend!

Best,

Brad

P.S.: I intend to finally finish “Shantaram” by Gregory David Roberts this weekend. Let me know if you’d like to do shots and discuss.