Jeffrey is the co-founder and principal of the SR Group, Austin’s premier real estate advisory group, and the creator of DestinationATX.com and SearchLakehouses.com.

RealTrends and the Wall Street Journal, annually rank the top 1% of agents in the country. For the fourth year in a row, SR Group is honored to be included - #9 in Austin for 2024

A native to Austin, Jeffrey has had the opportunity to witness the city's tremendous growth and change firsthand. Introduced to real estate at a young age by both his grandfathers, he has been involved in the local real estate market most of his life, beginning in 2007 with a custom home and pool builder where he led the construction of luxury properties in the Bee Cave and Lakeway areas. He moved on to work with Kemp Properties on various projects, including the renovation of the historic Starr Building on 6th Street in downtown Austin. In 2011, Jeffrey took on the position of Director of Marketing with The Stone Group, a national corporate real estate firm based out of Austin. The position provided him invaluable experience in research analytics, portfolio management, commercial development, and more.

In 2013, along with his co-founder, Steven Edwards, Jeffrey launched the SR Group to better assist clients across all property types. Headquartered in central Austin, the SR Group is an integrity-driven and highly awarded collective of real estate professionals advising buyers, sellers, developers, and investors with high-tech and high-touch brokerage, advisory, and marketing services.

Jeffrey’s passion for selling real estate is evident throughout his business. His intimate knowledge of Austin and its various submarkets earns him extraordinary trust with his relocating clients and instills confidence in referring agents from around the globe. His attention to detail and established vendor relationships help him to maximize returns for investors. He is both forward-thinking and creative in his marketing and emphasizes video content. He understands that the expansive online presence he has grown over the years affords him the opportunity to not only present homes in their best light but to bring enthusiastic buyers through the door. While finding a dream home or selling a property is rewarding, it is establishing life-long relationships with his clients that is most important to him. He also appreciates discretion. Many luxury properties and lake estates trade privately and Jeffrey is able to leverage his extensive network to negotiate transactions for clients involving properties not offered on the open market. Jeffrey is the Austin relocation partner with the Rise Referral Network.

Jeffrey is dedicated to serving the Austin and Central Texas community both philanthropically and professionally. He regularly volunteers with various area charities and he served for two (2) years as the Marketing Chair for the Austin Young Real Estate Professionals. His a Founding Partner & Advisory Board Member with Austin Venture Association which is a non-profit amplifying, connecting, and organizing the greater local investor community to help support Austin's start-up ecosystem.

In addition to spending time on Lake Austin and Lake Travis with his son, Charlie, Jeffrey enjoys golfing, snow skiing, traveling, stand-up comedy, working out, spending time with family, and soaking in Austin's vibrant music and arts scene.

*Jeffrey is a licensed REALTOR® and a Certified Luxury Home Marketing Specialist (CLHMS)*

Meadow Lake