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Amy Lui

Realtor® | DRE 01381559

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About Amy

Amy Lui has joined as a luxury property specialist. She is a top-producing real estate agent. She comes from several years at Alain Pinel Realtors® Burlingame and Coldwell Banker Burlingame prior to that. She achieved president's round table at Alain Pinel Realtors® meaning top 5 percent. 

Amy has been a resident of the Peninsula and San Francisco for more than 20 years, Amy Lui is an 15-year veteran of the San Francisco County/San Mateo County real estate . She intimately understands the dynamics and trends of San Francisco home buying and selling. She grew up in Ottawa Ontario and has also spent many years in Toronto and Montreal. She then moved to Hong Kong for seven years. Having lived in Canada, Hong Kong, and the United States, she loves surrounding herself with different cultures. Amy is especially adept at helping clients relocate from other regions, states, and countries.  Outside of real estate, Amy enjoys a number of activities including snowboarding, skiing, photography, art, culture, food, and wines, and most of all, traveling. 

One of Amy's greatest assets as a real estate agent is her ability to advise both buyers and sellers in the often frenzied San Francisco/Peninsula . The tactics for structuring a successful transaction can depend on multiple factors, and Amy knows how to get it done! First and foremost, she listens to her clients and then uses her years of experience to counsel, offer perspective and ultimately help her clients reach their real estate goals.  

Amy represents a broad segment of both new and repeat buyers and sellers, successfully helping clients with a wide range of properties - from one-bedroom condos to $5 million estates. She has represented clients from San Francisco and down on the Peninsula. Amy's clients benefit from her strategic thinking, attention to detail, and her unwavering commitment to make sure that she exceeds their buying and selling expectations. She has built a reputation for this steady, reasoned approach to an otherwise demanding process of buying and selling a home.  


"Getting ready to sell a house and going through the process is a stressful experience, and Amy gave us peace of mind the whole time, and made it all as easy as possible for us. She always took the time to explain every step of the process, answered all of our questions, gave her valuable advice, and ensured we were comfortable with the decisions we had to make at every point. She cared for us as persons, which was not something we had experienced with our previous two (failed) realtors. Amy managed to sell our house in record time (it didn't even hit the market) for the price we were happy with. She's very professional, knowledgeable, and easy to communicate with. She was transparent with us, and we felt comfortable being transparent with her so that she was able to maximize our client satisfaction! " - Marta R.

"By the time we were finally ready to list our house, the market was cooling fast with all of the interest rate hikes. Amy was super efficient at scheduling all of the cleaning, staging, and photography. After the professionals finished up, Amy herself dove in with some elbow grease and tackled several remaining details that we would not have thought to take care of. Thanks to her network, knowledge, and experience, our property was made as attractive as possible and we were able to get decent traffic via open houses and viewings. Aside from all of that, what really made the difference for us was the relationships Amy cultivated with prospective buyers and their agents. Amy was 100% invested in delivering the best possible outcome for us, and it was her understanding of both sides - what we wanted, and what the buyers were hoping for/willing to do - that brought us to a very successful conclusion ($120k over asking!). We are thrilled with the result, and can't thank Amy enough for her skillful navigation (and negotiation) through difficult market conditions. " - Adrienne T.

"Being new to the home selling process, I wanted to find a realtor® who was not only knowledgeable and experienced, but more importantly, someone I could trust and who had my best interest at heart. After researching and interviewing several realtors®, I made an appointment with Amy and the rest is history! I felt an instant connection with Amy and at our initial meeting, she asked very thoughtful questions and listened to what I had to say. With a specific timeline to get my property listed in about 3 weeks, it took a lot of coordination, checking-in and follow-up to make sure things were moving along as scheduled. Amy did all of these things and regularly checked in with me (basically provided a lot of hand-holding) to calm my nerves and relieve my anxiety. One thing that I was also impressed with was how well Amy followed the Covid-19 and social distancing guidelines for interested buyers wanting to see the property. The process could not have gone any better than it did. It really is a testament to Amy’s passion for what she does, along with her caring and genuine personality that makes her truly special and one of a kind. I would highly recommend Amy to all my family and friends and I already have! " - DJ

"Amy was inspiring and honest on advising us how to find our dream home on a very competitive . Her professionalism helped to position us wisely during negotiations. She always was responsive and proactive to find answers to the many questions we had as a young home searching couple." - Arezoo & Rene

"Amy worked with us to narrow down our scope, and educated us on what to look for, how to read inspection reports, and guided us through our multiple offers. She's a great communicator and made herself available to us pretty much all hours of the day. She even handled one of our offers for us while she was away on vacation." - Marcus

"She is a joy to work with. She knows the business, is a person of great integrity and is very results-oriented. She helped us purchase a luxury home a few years back. It was a short sale and quite complicated but she made the confusing easy for us. She has the unique ability of providing service while building life long relationships with her clients. " - Shirley