Anita Rich is founder and CEO of The Rich Group, specializing in luxury estates and fine homes throughout Los Angeles and internationally. Anita and her team are multilingual, providing exceptional service and a high degree of expertise and professionalism. Anita has listed some of Southern California’s most remarkable homes and estates, as well as residences in the French Riviera and a castle outside of Rome.
Anita’s impressive portfolio of client relationships was built on repeat and referral business, the result of her extensive skill and experience. She ranks in the top 3% of agents nationwide, and she leads The Rich Group with high standards of excellence, high energy, and authenticity. Clients range from first-time homebuyers to celebrities and multimillion-dollar estates. A licensed broker for more than 30 years, Anita also owns a property management company and understands the intricacies of owning, managing and investing in premium real estate.
Born in Budapest, Hungary and raised in Montreal, Canada, Anita relocated to Southern California in 1968. She built her career from the ground up, winning accolades as a top producer and earning professional designations such as Luxury Home Specialist, Estate Director, Director of Education and Associate Manager. She also performs as a Certified Short Sale and REO Specialist.
Anita brings a wealth of knowledge to every client. Her core strengths in negotiation and razor-sharp pricing analysis result in faster-selling properties, which enrich her clients’ prosperity. Recognizing that buying and selling a home can be a daunting process, she offers continuing assistance and personal, one-on-one service. From first-time home buyers to millionaire celebrity estates, Anita places people first and relationships above all.
Despite the demands of a successful career, Anita is committed to balancing work, family, and community. She is involved with local charities and prominent organizations across Southern California and has served on the Boards of Directors of Safe Passage, a shelter for battered women and their children and We Spark, a renowned cancer support center.
★★★★★"Anita is fantastic! She's incredibly helpful and knowledgable and I appreciate her making the process as easy as it can be!"
- Kira Wagner
★★★★★"She is very professional and knowledge. I was very comfortable working with her."
- Rie Strong
★★★★★"Working with Anita and her team made the purchase of our beautiful condo such a delightful experience. Buying a home is the most stressful and terrifying process but Anita always dealt with everything calmly and with a great sense of humor. She has a wealth of knowledge and is highly respected in the industry, so whatever you need, Anita has a solution! The best part is Anita became more than our real estate agent. She has become a friend. I can't recommend Anita and her team enough for their professionalism, hard work, and delightful way of being. It's been a pleasure and an honor to have met and we are so grateful for everyone on her team for helping us get our wonderful new home."
- Jenny & Carlos