If you’re buying, Arrian Binnings can protect you from overpaying; if you’re selling, he can help you arrive at a price that will bring the best offers in the shortest amount of time.
That’s because Arrian built and operated a successful real estate appraisal business for four years before becoming a licensed Realtor. But it was his passion for people and creative problem solving that led him to switch careers, moving from the appraisal side to the transaction side of real estate.
“As a real estate appraiser, I worked primarily with banks,” says Arrian. “But I’ve found it much more satisfying to use my pricing skills to help real, breathing human beings make intelligent real estate decisions.”
Arrian prides himself on being what he calls a market scholar — someone who continually studies the macro trends and micro markets unique to San Francisco and Marin so that he can offer his clients meaningful, useful insights. But he also realizes that assessing price — and real estate in general — is as much art as it is science. While he’s known to create detailed spreadsheets for his clients, he’s just as likely to rely on instinct and experience when it comes to advising clients on a given deal’s strategic opportunities and potential pitfalls.
Arrian draws on his early career in IT sales and marketing, working for Fortune 500 clients such as IBM and SAP, to negotiate the best terms for his clients. For sellers, that means treating the sale of each home almost like a startup, with the home’s first days on the market being its IPO. He creates a media campaign—complete with professionally developed brochures and advertising — to maximize a home’s exposure and target the right markets. For buyers, Arrian uses his deep connections in the industry, informed pricing expertise, and superb negotiation skills to deliver the most rewarding results possible.
After hours, Arrian devotes much of his time to DJing electronic music and immersing himself in photography projects. He and his wife, Sejal Binnings, are also avid travelers.