Feroza Unvala

You always come first for Feroza. Her quality earns your trust.

Feroza ranks among the top 5% of Realtors in San Francisco, per MLS in 2023 and 2024, bringing over 14 years of experience serving clients across the city’s most sought-after neighborhoods, including Noe Valley, Bernal Heights, Mission Dolores, and Dolores Heights. She specializes in luxury listings, first-time home buyers, trust sales, and multi-unit and investment properties.

 
With a thoughtful, design-forward approach, Feroza helps clients not only buy and sell homes but fully envision their potential and maximize long-term value. Whether representing a grand Victorian or a modern pied-à-terre, she brings care, precision, and a calm, strategic presence to every transaction. Her goal is simple: to make the process seamless, informed, and as stress-free as possible.

 
Before real estate, Feroza spent more than 25 years as a designer and art director at leading San Francisco firms and later ran her own successful design business developing major marketing campaigns for high-tech companies. She brings this refined aesthetic sensibility and marketing expertise into every listing and purchase giving her clients a distinct edge in a competitive market.

 
Known for her discretion, attention to detail, and trusted guidance, Feroza supports clients through every step from preparing a home for market to navigating complex negotiations and decisions. Her extensive network of architects, contractors, stagers, and design professionals ensures a truly full-service concierge experience.

 
Feroza believes real estate is never just about property it’s about people, transitions, and meaningful investments. She listens carefully, works diligently, and treats every client’s goals as her own.

 
She’s all in. Her commitment is long-term as her relationships are lifelong.


A few words from my clients:

We started with a beautiful house to sell, but Feroza made it shine.
Feroza did everything perfectly for us, every step of the way. Creativity, connections, and hard work all contributed to having buyers to whom we were overjoyed to sell, and a lightning fast time frame, from first open house to house closing. This has been a somewhat bittersweet process for us, having lived in our house for a quarter century and raising our kids from babies to adults, so Feroza’s empathy, enthusiasm, and confidence helped put us all at ease. Once her stagers, painters, and landscaper came in, she went into designer-mode and orchestrated the process, while also keeping us involved and welcoming our input. It helped that we had faith in her decisions, as our house and the photos of it are absolutely stunning. Haha! Can we buy it back, Feroza?
-Tammy Radmer and Dave Oldman

I am absolutely sure that without Feroza we wouldn’t be able to find a forever home in the highly competitive San Francisco real estate market! We have been looking to buy a condo in San Francisco for over two years but with very little success. This changed after a trusted friend referred to Feroza. She took the time to get to know us and fully understand what exactly we were looking to buy. After that she got to work and there was no stopping her finding a perfect home for us. She has been a wonderful resource throughout the process and has always put our interests first. In addition to guiding us through the process, she provided expert counsel and made us comfortable with every decision. Her vast experience in San Francisco's real estate market was invaluable during final negotiations which she guided with confidence and precision. I am absolutely sure that without Feroza we wouldn’t be able to find a forever home in the highly competitive San Francisco real estate market.
-Aida and Goran Ribar

Feroza is an absolute rockstar and successfully guided us to secure and close the very first house that we made an offer on! The first!! She made it such a smooth process - we would definitely work with her again in a heartbeat and recommend her unreservedly. Not only is she extremely easy to work with, but her personable nature and hard-working work ethic meant she was adept at building rapport with agents on the other side of the table and also methodically laying out the plan for us to secure the house. She worked closely with us throughout the entire process from viewing potential homes (patiently going for viewings with us over a more than 1-year time frame till we were finally ready to buy a place) to work on an offer strategy, to managing the closing process. We could not have managed this end-to-end home-buying journey without Feroza. You want her on your team!
-Andrea and Shawn

Feroza was simply outstanding and was instrumental in my offers being accepted despite multiple competing offers! She is professional, knowledgeable, diligent and dedicated to her profession. She really loves her job and clients and is a pleasure to work with. She was responsive to all my questions and requests and managed to arrange viewings that suited my timetable. Her personal attributes are what I most admire about her. She is respectful, patient, listens, and asks questions to fully understand her client’s needs and requirements. She is warm, and caring and takes a genuine interest in her clients. Her willingness to invest time and effort in nurturing relationships is what sets her apart from other agents. She has a positive attitude and has a very good rapport with other agents. This rapport and ability to go beyond what is expected played a big role in the successful acceptance of my offers. I highly recommend Feroza and look forward to our next property deal.
-John Fick

Within 2-months of meeting Feroza I purchased a home that was truly perfect for me. Not an easy task considering my specific asks and requirements! Feroza was with me every step of the way. She truly listened to what I was looking for and I felt like we were teammates in the home purchasing process. She helped me find a great loan officer, info on SF property requirements and was with me through the closing process. If it wasn’t for Feroza I’d still be out there lost and looking. I was kinda/sorta looking for about a year but not too seriously until the right thing came up. I thought that right thing was a home but that right thing was Feroza! I’m so happy and excited to start this new chapter of home ownership and I honestly would not be here without Feroza. Without having met her I would not be here right now. Really, I wouldn’t. All thanks to Feroza!!!! Thank you so much for being my teammate in this.
-Liisa Laukkanen

From the minute I met Feroza at an open house, I had the sense that she was going to be a great fit for us and our search for our first home. She’s smart, honest, articulate, and has a great sense for the business. I think she gave us outstanding advice throughout our process. Even when she was on vacation with her family, she was still keeping close track of us when time-sensitive matters arose. Since we were new to the home-buying process, we appreciated her gentle but candid advice along the way. We never felt pressured to make decisions we weren’t keen on, and when she saw issues of concern, she was always forthright, which helped us make informed decisions. I would recommend Feroza to anyone I know. After hearing friends describe various experiences with other realtors® over the years, I feel like Feroza was exactly what we needed to have our best experience with this daunting process, and I expect we will keep in touch with her in the future, just because she’s so great. We’ve been texting with many friends in the last 24 hours, and we’ve said time and again that you really helped seal this deal when we had all but given up hope. Thank you thank you thank you!
-Matt Piatt

As first-time home buyers, Feroza was phenomenal to work with. From day one she sat down with us and patiently explained all aspects of the process, what to expect in the SF market, and helped us define our search criteria and priorities. She was seemingly always available, at one point texting and calling us from the back seat of a car while on vacation with her family to help us hammer out the final details of an offer. When we ultimately found the perfect place, she was ‘all in’ to help us make it happen. She leveraged her network of contacts/resources in the SF real estate community to help us get past a hiccup (on our end) during the closing process and all sailed through thereafter.
-Kevin Thornton

We very much enjoyed our partnership with Feroza on the sale of our home. She was very engaged at all times in our project and always made us feel like we were her only client. She took a personal interest in the sale, was impeccable about keeping us updated and let no opportunity for follow-up with buyers slip through her fingers. There were occasionally tense times on our part, and Feroza remained unruffled and steered the project to a successful conclusion. She is a consummate professional at what she does and comes with our hearty recommendation.
-Harvey Yaw

Feroza was a godsend to me. The amount of detail she took on was unbelievable. I almost cry thinking about it. I couldn’t have asked for a more thorough real estate person. May she continue on successfully!
-Betty Dy

Professional Organizations:
San Francisco Association of Realtors®
California Association of Realtors®
National Association of Realtors®