Social Media
Education
B.S. in Mass Communications with a Minor in Business Administration Virginia Commonwealth University, 2013
My foundation in Mass Communications — paired with a business minor — gave me an early edge in understanding how to craft compelling narratives, analyze audiences, and build strategies that drive results. Those skills became the backbone of a 13+ year career in global marketing, most recently as a Marketing Director at Boston Consulting Group, and they translate directly into how I approach real estate today: with sharp market positioning, data-informed decision making, and a genuine ability to connect the right buyer to the right home.
Real estate has always been about more than transactions — it's about people, and that's where I thrive. After 13+ years in global marketing, including my most recent role as a Global Marketing Director at Boston Consulting Group — one of the world's most prestigious management consulting firms and a consistent top-three ranked global brand — I bring a rare combination of skills to every client relationship: the ability to truly listen, understand what matters most, and deliver an experience that feels seamless from start to finish.
My background in data analytics and market research means I don't just know the Treasure Valley market — I can read it. Whether I'm helping a buyer understand neighborhood trends or positioning a seller's home to stand out, I use real insights to drive smart decisions.
On the marketing side, I bring a full toolkit: from crafting compelling listing stories to building targeted digital and social media campaigns that put properties in front of the right buyers. I know how to make a home shine online, where today's buyers are actually searching.
I also have a deep, personal passion for equestrian and rural properties. As a lifelong equestrian myself, I understand what buyers are really looking for — the acreage, the infrastructure, the lifestyle — and I know how to match them with properties that truly fit. It's a niche I don't just serve; I live it.