Daren Herzberg

NYC is currently undergoing its fair share of challenges, but it has emerged from the pandemic with a vengeance.  Time and time again this beautiful and incredible city proves everyone wrong and reinvents itself in an even more glorious version of itself than it was. There is always progress to be made, but make no mistakes....NEW YORK IS BACK!

To buy in NYC is a decision that greatly benefits from the guidance of a professional with decades of experience and comprehensive knowledge of not only real estate but also of markets in general and basic economic theory. It also requires someone that has personally lived the role of buyer, seller, landlord, tenant and developer, in both good times and bad. This is me.

If you are considering selling your apt, we need to concentrate on how best to upsell your property in what can often be considered a challenging market. We need to laser focus on the positives inherent to your property and aggressively mitigate as many negatives as possible prior to launching. If you are a buyer, we need to consider only quality real estate and negotiate hard for a significant discount. We need to know which properties will afford a larger upside when things turn around and which properties fall the least when everything goes wrong. At heart, I am a value-based economist, and that is the lens through which I view NYC real estate.

I’ve owned, purchased and sold dozens of properties over the past 20 years. I’ve developed boutique condominium projects as a sponsor and built a hotel from the ground up. I’ve represented countless other developers on their projects ensuring they build the best possible properties to achieve the highest possible return, and my listings have broken numerous price records over the years. In an easy market, anyone can be successful. In this market, it requires knowledge, expertise, honesty, experience and some good old fashioned street smarts. 

I’ve lived in NYC since 1992 and am raising 4 children in what I feel is the greatest City in the world. I remain loyal to her in downtimes and celebrate her in boom times. NYC is my home, and I’d love to help you with yours.

Yo hablo español con fluidez, et je suis conversationnel en francais.