"Choosing Diana as our real estate was the best choice we made when looking to buy our first home. In this ridiculously competitive market, Diana took care of everything and got us a house that was beyond our expectations. Honestly, as we were looking for our first home as a married couple, we were getting really discouraged. The market was so competitive that every home we looked at online went over asking price. We thought we’d have to just wait it out and let the housing market slow down. But Diana didn’t give up and worked tirelessly on getting us a home. When she showed us our dream home, we thought there was no way we could get the house. There were multiple offers on the house but through some sort of Diana Hong magic, the sellers accepted our offer. We weren’t the highest offer, didn’t pay all cash, and had contingencies. Somehow, because of Diana, we got the house. Coworkers have asked, “How did you get your house?” and my answer is “Get Diana Hong as your real estate agent! Diana is really the best!" - Carol C.
"I was a buyer in this hyper-competitive market and Diana sure came through for me!! She is extremely knowledgeable and current on the real estate market conditions. Combined with her amazing and friendly personality, the entire purchase process was simply seamless. She was always available and there for me every step of the way from searching for my dream home, to negotiating offers, to navigating through the closing process. Even post closing Diana followed up to make sure I was settling in and had everything that I needed! Working with Diana was absolutely fantastic, and I will most definitely be referring her to my family! Enough said!!' " - Gene C.
"It is difficult to convey how great our experience has been working with Diana! My wife and I had been looking for a for almost 3 years. We had met countless agents, and constantly searched ourselves frenetically on all the online real estate platforms. In the 3 years prior to working with Diana, we had lost a total of 6 bids! Like most buyers, we assumed that we had lost these bids simply due to our budget, however after working with Diana for only a couple weeks, we knew that we greatly underestimated the influence an agent could have in both our search and bidding process. First and foremost, Diana is so patient and dedicated! I know many agents throw that word around, however until you’ve worked with someone with some true tenacity, you’ll never know how committed an agent can be to their client. I’m not talking about just sending us listings as soon as a property hits the market... all the online platforms do that now. I’m talking about getting legitimate pocket listings, going to the property and taking photos and video for us, setting up private tours, constantly engaging with sellers to see the best bid to make and at the right time. She would find out as much information about that property as possible, whether it be good or bad, so that we could make the best decision. My wife and I genuinely felt as though she wanted to find the best home for us, not close a sale. My wife and I are now sitting in our new dream home writing this review, and we couldn't feel more satisfied! Diana helped build our first home together, and feel indebted to her. Diana still keeps in touch asking if we need anything, giving tips on gardeners, local markets, and schools. etc. I am 100% confident that had we not met Diana, my wife and I would still be visiting houses every Sunday feeling discouraged. Please save yourself some time, stress and disappointment and go with Diana! " - Ignacio C.
"Our property was unique: an upscale, hip, true urban loft that would appeal to only a small segment of the market. Diana developed a profile of the perfect match, and designed a marketing strategy to attract that buyer. Not only did she achieve a successful sale, but she did so at a typically slow time of year. Diana worked tirelessly, attending to every detail. For example, when she reviewed the initial staging, she saw how a few creative tweaks would greatly increase the appeal to our target buyer. She directed all of the work to restore the condo to like-new condition, including all of the repairs, painting, and refurbishment of the polished concrete floors. She guided us through all of the paperwork, taking time to explain things fully and answer all of our questions. She made the whole process painless for us sellers — there was virtually nothing for us to do except sign documents. " - Jeff
"While we were looking for our retirement home, Diana made sure we were up to date with the latest properties for sale. We had been looking for a long time, so as soon as Fairlawn came on the market, Diana knew it was perfect for us. We were involved in a multiple offer situation, but Diana made sure we were the winning bid with her professional follow-up, strategy, and persistence. The escrow process was smooth all the way around. We were always kept up to date on the process and any issues that came up in a timely manner. We felt very comfortable that Diana was looking out for our best interests and was even able to get credits from the seller for issues that came up during inspections. We definitely would recommended Diana for any real estate needs. " - Suzie H.
"Thanks to Diana, we found our dream home! I am so grateful to have had her as my realtor, tirelessly advocating for us with every opportunity she got. She absolutely had our best interest in mind. As a new home buyer, there were more than a few times I felt completely overwhelmed by the whole process. She was cool and calm throughout the process, patiently guiding us through the pros and cons of each home, helping us make some truly great decisions. She was responsive, communicated with us regularly, and was so easy to work with. She’s a wiz at negotiation as well. We ended up getting more than we anticipated in our purchase! We can’t be happier with the whole process Diana guided us through. Diana was able to find us our dream home in my favorite town, and we are thoroughly enjoying our gorgeous new home. We are so thankful to have had her on our side! You won’t regret going with Diana! " - Ashley M.
"I am thrilled to write a review for Diana. She's a natural! I've worked with many seasoned Realtors, and can say that she handled our search and purchase like the best of them. The process included a few kinks that I hadn't run across before, and Diana's research and diligence helped us clear those hurdles beautifully. Diana patiently guided us to many homes in the Pasadena-Glendale-La Cañada area, and helped us tremendously in developing a picture of exactly what we wanted. We finally bid on one house that we loved, but were outbid by an offer that was wildly over asking. We bid on a second house that we loved just as much, but declined the seller's counteroffer after Diana counseled us on some terms that would not have worked out in our favor. The third house was a charm — it is absolutely perfect! We moved in last month and are continuously delighted that every feature suits our lifestyle more than we could have imagined. Diana took us through the purchase process without a hitch. The transaction went so smoothly that — perhaps in gratitude — the seller left some very nice items for us that were not even part of the deal. When faced with a delicate, sensitive point, Diana knew where to go and who to consult with to get her answers. It's the mark of a smart person to know when consultation is warranted and where to go to get it. I have another transaction coming up and won't think twice about having Diana handle it. " - Barbara H.
Diana brings a client-centered approach to the industry, working diligently to help each client achieve their real estate goals. She is known for her professionalism, integrity, and expertise, helping each client experience a successful and smooth transaction. She brings customized attention, strategic planning, and accountability to each negotiation.
Diana graduated from UCLA with a degree in Economics, went through the La Canada school system and later taught in the district as well. She is deeply embedded in the community through her involvement at her daughters' school PTA, the National Charity League, and as a Director for the La Canada Flintridge Educational Foundation.
She is knowledgeable in the Los Angeles area having lived in La Canada, Pasadena, Glendale, Los Angeles, and Brentwood.