Don DeFranco

My Philosophy and Core Values. “In matters of style, swim with the current. In matters of principle, stand like a rock.”- Benjamin Franklin I take pride in providing an exceptional combination of concierge services, marketing savvy, and value as a negotiator to my clients. Everything I do is centered around what’s best for my clients. My philosophy is simple: I treat others as I would want to be treated. My mission is to help my clients achieve their real estate goals, and to serve them with fairness, integrity, and earnest representation. I'm patient, articulate, persistent, and assertive when necessary, and my clients always know they have sold or purchased their home at the best possible price. 

The Luxury of Trust. 

I believe that extraordinary service and trust is what we crave and will never be replaced by a computer. It has been said that the new commodity is attention, and the new currency is time. I submit that the new luxury is trust. It is increasingly difficult to find- in our ever changing world. 

Fiduciary Loyalty 

When I am your agent, I represent your best interests only. Dual agency, or working for the buyer and seller simultaneously, on the same transaction- never. You will have my 100% loyalty and discretion. In fact, I put it in writing. Not a JD or MBA…I’m an MFA- a creative thinker and problem solver. And matchmaker extraordinaire- I won’t stop until you win your prize. 

Discretion and Privacy. 

Everyone has different levels of privacy today but I err on the side of being discreet when it your personal and financial dealings. I don't "kiss and tell”. I have the honor of serving very important and private people for over three decades many of whom are still in my life today. But I won’t disclose who they are, or what they have purchased or sold.