Dynamic top producer Federico Rolon brings the tenacity, hard work, and passion he cultivated as a Professional and Division 1 tennis player to his work as an in-demand real estate expert serving Los Angeles and beyond.
Known for his impeccable business relationships and thorough market knowledge, Federico attributes much of his real estate success to his value-driven business philosophy. He consistently delivers value for sellers looking to maximize a return, and he tactfully prepares every home for market by ensuring they’re shown in the best possible light with top-notch staging and design, outstanding photography/videography and impactful marketing strategies, regardless of price point. Federico has developed an extensive network of developers who trust him to find safe and reliable investment opportunities. He firmly believes that by consistently delivering value to others, including clients and colleagues, he sets up every interaction for optimal success.
Federico is an incredibly skilled negotiator with an always-win mentality and extraordinary deal-making ability. He is a pro at leading multiple-offer negotiations, driving consensus and setting new sales records. With an innate talent for assessing client needs, he helps buyers and sellers navigate one of the most daunting processes of their lives while fostering an environment of trust and respect.
Federico is proud to represent both domestic and international clients with a specialty in luxury homes and investment properties. His distinguished track record of success amounts to over $100 million in sales volume, record-breaking transactions in multiple submarkets, and press-worthy deals that capture headlines, placing Federico among the upper echelon of agents nationwide.
Originally from Mexico, Federico is fluent in English and Spanish, and he leverages his bilingual skills to expand his reach internationally, working with clients throughout Latin America and Europe. With a passion for mentoring and empowering youth, he coaches high school tennis at Windward School. Federico also enjoys boxing, traveling, and enjoying great food with friends.