Federico Rolon

Federico Rolon is a Los Angeles real estate advisor and dealmaker specializing in luxury residential real estate, investment properties, and development opportunities.

With more than $300 million in career sales, Federico has built a distinguished track record representing homeowners, investors, developers, and private clients in both on- and off-market transactions throughout Los Angeles and beyond. His work spans luxury residences, investment properties, and complex transactions where strategy, discretion, negotiation, and execution matter.

Federico approaches every property as an asset and every sale as a strategic exercise in positioning, demand, and leverage. For sellers, that means understanding not only what a property is worth today, but how to position it to command attention, attract the right buyers, create competition, and ultimately maximize the outcome. He is deeply involved in every stage of the process—from preparation, design, and property branding to buyer targeting, marketing, negotiation, and closing.

His track record has earned consistent recognition at both the local and national level. Federico has ranked among the top 1.5% of real estate professionals nationwide for six consecutive years and has been recognized among the leading Hispanic real estate professionals in the country by the National Association of Hispanic Real Estate Professionals (NAHREP). His accolades also include repeated RealTrends recognition, a top-11 ranking among Beverly Hills agents, six consecutive years as a Los Angeles Magazine Real Estate All-Star, and recognition among America’s Best Real Estate Professionals.

Federico's investment-minded perspective gives him an understanding of real estate beyond the transaction itself. His relationships with developers, investors, and industry professionals provide a broad view of opportunity across the market and allow him to advise clients with both a homeowner's perspective and an investor's mindset.

A skilled negotiator, Federico is particularly effective in competitive and complex situations, where understanding people and creating leverage can be as important as understanding the numbers. His track record includes significant off-market transactions, multiple eight-figure deals, record-setting sales across Los Angeles submarkets, and transactions that have garnered notable press attention.

Originally from Mexico, Federico is fluent in English and Spanish and works with clients throughout Los Angeles, Latin America, Europe, and beyond. His international perspective and extensive network allow him to connect people, capital, and opportunities across markets.

His competitive foundation began long before real estate. As a Division I tennis player, Federico developed the discipline, preparation, resilience, and composure that continue to shape the way he approaches business today. Away from real estate, he remains an avid tennis and pickleball player, enjoys boxing, traveling, discovering great food, and spending time with friends and family.