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Awards
By BusinessRate, Real Estate Agent Category
Feroza ranks among the top 5% of Realtors in San Francisco, per MLS in 2023 and 2024, bringing over 14 years of experience serving clients across the cityās most sought-after neighborhoods, including Noe Valley, Bernal Heights, Mission Dolores, and Dolores Heights. She specializes in luxury listings, first-time home buyers, trust sales, and multi-unit and investment properties.
With a thoughtful, design-forward approach, Feroza helps clients not only buy and sell homes but fully envision their potential and maximize long-term value. Whether representing a grand Victorian or a modern pied-Ć -terre, she brings care, precision, and a calm, strategic presence to every transaction. Her goal is simple: to make the process seamless, informed, and as stress-free as possible.
Before real estate, Feroza spent more than 25 years as a designer and art director at leading San Francisco firms and later ran her own successful design business developing major marketing campaigns for high-tech companies. She brings this refined aesthetic sensibility and marketing expertise into every listing and purchase giving her clients a distinct edge in a competitive market.
Known for her discretion, attention to detail, and trusted guidance, Feroza supports clients through every step from preparing a home for market to navigating complex negotiations and decisions. Her extensive network of architects, contractors, stagers, and design professionals ensures a truly full-service concierge experience.
Feroza believes real estate is never just about property itās about people, transitions, and meaningful investments. She listens carefully, works diligently, and treats every clientās goals as her own.
Sheās all in. Her commitment is long-term as her relationships are lifelong.
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"Having lived in one place for the last 30 years, I had never sold property before in San Francisco. I was especially concerned because we were not in one of the almost perpetual āhot marketā times.
Feroza was there not just to guide us, but to take the reins and manage the entire process, something very important as we now live thousands of miles away. Interior renovations, floor refinishing, landscaping improvements, final cleaning, staging, etc. Feroza turned the place into a magnificent retreat that I almost regretted selling. She also counseled against selling immediately, instead waiting until the season where the market traditionally begins to pick up again. This was something no other realtor we considered had suggested.
Only 4 days after the listing, and after only one open-house weekend, we had 3 preemptive offers, above what I would have considered a stellar outcome. I attribute this to the thoughtfulness, dedication, and knowledge that Feroza brings to bear on the process. Feroza, and not a more junior delegate, was at every showing, whether private or during the open house. She is a master storyteller, and I am now a firm believer that stories are a big part of what is required, not only to sell the property, but also to sell it to the right people who will most appreciate living there. In this sense, Feroza is more than a realtor ā she is a matchmaker.
Throughout the process, Ferozaās knowledge and guidance made this a smooth endeavor. Her calming influence meant we were never anxious or confused about next steps. I canāt imagine doing this without her. Whoever says realtors donāt provide much value simply has not met Feroza."
-Glenn K. | Seller | Noe Valley
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"I met Feroza 8 years ago at an open house she was hosting. I had gone in out of curiosity and ended up having a long conversation with her about the impressive property; I was clearly there for sport, but she gave me the attention that she would a serious buyer. Over the years I called her occasionally to feel out the market for my condo were I to sell it, and she was always generous with her time and honest with her assessments. Last fall we finally decided to put it on the market, and Feroza quickly had a plan and schedule to follow for repairs, moving and staging. She recommended the people to do the work, and they were excellent and reasonable. When it finally went on the market, Feroza tended to the sale as if it were her own property, gave us a thorough report after each open house, and it paid off. I have bought and sold 8 properties in my life, and I can confidently recommend Feroza as your agent, she's the best I've had. She'll work hard, she is savvy about the market, and she will always be honest and up front with you. Most importantly, she'll get your property sold to your satisfaction."
-Scott H. | Seller | Castro/Dolores
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"Feroza, you are such a classy lady, and BEYOND professional & dignified, whose integrity is absolutely beyond reproach. We have never dealt with a realtor as meticulous, generous, creative & gifted as you! Andrew & I have the utmost respect and deep affection for you. You SUCCESSFULLY guided us through one of the trickiest endeavors weāve ever undertaken and weāre so grateful to you. You got us two legit offers in 21 days!!! Thank you, thank you, THANK YOU. And in the words of Tina Turner, āYouāre simply the best, better than all the restā. And thatās the truth."
-Laura A. | Seller | Richmond
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"Highly recommend Feroza to anyone buying or selling a home in the SF Bay Area. She knows the SF housing market really well. I worked with her both when I bought my condo, and later when I sold it.
When I was buying, Feroza was great about showing me a wide range of homes so I could get a feel for the market and figure out what I actually wanted. When it came time to selling, Feroza knows what works and what doesn't - whether we need staging, how to price the home, and even where you can save on costs. She stays on top of everything, which made it easy for me to focus on my work and life while she handled the heavy lifting. It was genuinely a pleasure working with her both times."
-Shivani S. | Buyer & Seller | Dogpatch
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"Feroza was an incredible partner throughout my first home buying experience. She is not only extremely knowledgeable about the San Francisco market, but also genuinely warm and caringāqualities that made the entire process feel much less overwhelming.
What truly set Feroza apart was her commitment to education. She took the time to walk me through every step, ensuring I understood my options and felt confident in each decision. I never felt rushed or pressuredāonly supported.
Thanks to Feroza, what could have been a stressful experience turned into an exciting and seamless journey. I couldnāt recommend her more highly to anyone looking to buy in San Francisco."
-Zeina F. | Buyer | Bernal Heights
Feroza Unvalaās Transactions

$3,000,000
- 4
- Bedrooms
- 3
- Bathrooms
751 Haight St
Hayes Valley


















