Gretchen Gia Bach

Anchored by deep roots in the community, Gretchen (aka “Gia”) brings an intuitive sense of people and place, along with a passion for sustainability and design to her real estate practice. A committed partner and fierce advocate, she never loses focus on the bottom line: Helping her clients create long-term stability and wealth through real estate.

She provides every client with collaborative, concierge-style care, while her hyperlocal knowledge of Santa Cruz and Monterey counties makes buyers and sellers feel at home no matter what neighborhood they are in.

She is a Certified Real Estate Negotiant Expert (RENI) with a track record of getting accepted offers for buyers in competitive situations and over-asking sale prices for sellers. Her dedicated clientele trust her keen judgment and asset management expertise.

She has keen judgment, years of asset management expertise, and 33 years of personal real estate experience, which has given her shrewd insight into all types of real estate investments.

Her unique marketing strategies, construction management background, and artistic eye for design ensure that sellers maximize profit when prepping their home for sale.

Her decades-long participation in the surfing, business, and education communities has cultivated a strong, diverse network that benefits her clients.

Gretchen resides on the Santa Cruz coast with her three adult daughters and a steady flow of guests and visitors coming and going. Her doors are always open to clients and friends. Beyond real estate, she is an avid surfer and serves on the board of The Santa Cruz Education Foundation. Gretchen is a passionate ocean advocate, an active member of the international surfing community, and a supporter of the Monterey Bay National Marine Sanctuary Foundation.