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"Being a first-time home seller, we were looking for someone who was experienced with selling older homes built in the 1970s in the Tri-Valley. We chose Ivan and his team for lots of reasons: Ivan has excellent local knowledge; he is well connected to local area resources; his team was exceptional at getting our house prepared for sale. I cannot say enough positive things about our interaction with Ivan's Team, especially his program manager. Ivan and his team were patient and responsive, making the entire home selling process easier to navigate."-AnneMarie
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"We were careful who we picked, and we wanted a realtor who was experienced and had connections so we didn't need to find contractors to paint/stage, etc. Ivan is well known in our neighborhood, and once we met with him it was clear he could provide an effortless experience. We simply didn't have the time to coordinate the painting, landscape, etc., nor the market expertise to know what was best to prepare the house. His contractor team was professional, on time, clearly knew what they were doing, and reasonably priced. With this preparation, even in a really tough market this year, we got multiple offers after one showing. Thank you, Ivan!"-Brad H
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"Ivan was professional, pleasant, hard working and trustworthy. He was able to get our home on the market within a couple days of signing listing. This was not an easy task as it included inspections, staging, clean up (which Ivan helped with) as well as marketing. The marketing brought so many groups (30-ish) on both days of the open house. We had four offers in less than a week; 2 of which were over asking. I highly recommend Ivan as your agent. We will defiantly use Ivan again! "-Cathy J
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"Ivan's ads and reviews grabbed my attention when i was preparing to sell my home and relocate to Texas and in working with him i agree with all of the reviews about him and the pictures of the houses where he represents the sellers speak for themselves. I told him I wanted an "easy button" for the process and he didn't disappoint. I think he was realistic through the process even when there weren't always great messages to deliver and he was always responsive. His entire team including the team of vendors he identified did a great job. I can't think of any one who wouldn't be a great fit to work with Ivan."-Yong Jo
Strategy First. Execution Always.
Ivan is not a traditional agent. He is a strategic operator.
Known for disciplined execution, sharp market instincts, and an uncompromising standard of preparation, Ivan delivers premium outcomes in competitive and high-stakes environments. His expertise extends beyond sales into pre-market value creation, where he advises clients on strategic renovations, design decisions, and positioning that maximize price, reduce days on market, and control the outcome. Working alongside elite designers, contractors, and stagers, he consistently transforms properties into market-leading assets.
His success was builtānot inherited.
Ivan began his career door-knocking daily, making hundreds of cold calls, and working seven days a week for years before seeing meaningful income. That foundation forged the resilience, discipline, and pressure-tested judgment that now define how he performs when the stakes are highest.
In addition to representing buyers and sellers, Ivan partners with top-tier East Bay developers, advising on acquisitions, design direction, pricing, and go-to-market strategy for luxury residential projects. His perspective spans the full lifecycle of a propertyāfrom concept to completion to saleāallowing him to anticipate risk, identify opportunity, and execute with precision.
Ivanās marketing mirrors his service: bespoke, intentional, and results-driven. He deploys custom branding, high-impact creative, and precision-targeted digital campaigns designed to attract qualified buyers, create urgency, and command premium pricing. Every detail is deliberate. Every move is strategic.
Ivan Santacruzās Transactions
