John Farnham + Laura Rogers Team

John Farnham + Laura Rogers Team

DRE 01335382 | DRE 01307471

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About John Farnham + Laura Rogers Team
Meet Laura Rogers

Laura Rogers, Sales Associate, brings over twenty years of experience as a licensed realtor to the houseSF team. Focusing exclusively on the San Francisco market since 2001, she supports clients in all aspects of the business. From helping first-time buyers find the perfect starter home to working with investors to analyze development potential, Laura offers the local expertise and connections essential to success. Whether you are buying, selling, or developing, Laura works hard to walk you through the process with as much ease as possible. She is committed to helping each of her clients achieve their unique goals in San Francisco’s competitive market. A Love of Design and Development - Laura is an experienced developer as well as sales agent and holds a degree in art history to up her passion for design. She enjoys consulting on renovations: She has an eye for seeing a property’s full potential and helps her clients realize that vision, too. Laura is happy to advise on anything from floor plans to paint colors and will enthusiastically share her vetted list of contractors and vendors to make it all happen. Valuing the Relationship Over the Transaction - Laura views the role of a realtor as more of an advisor than a sales agent. She is always looking out for her clients, sharing ideas to add value to their property and maximize their investment. Most of her business consists of return clients, and she has helped them purchase, develop, and sell multiple properties over the past decade. Her clients' continued referrals are a testament to her excellent service and commitment. Laura prides herself on maintaining long-term relationships and aims to be a resource long after close. When she’s not advising clients on property values or renovations, you can find Laura enjoying the abundant hiking trails around the Bay Area or traveling beyond California (her native state) to keep expanding her tastes in design, arts, and culture. You can contact Laura at 415-990-0221 or

Meet John Farnham

Clients benefit from solid, quantifiable experience with John. During his 23 years as a licensed real estate agent and Broker, he has participated in more than 900 transactions, representing over $1B in sales of multiunit, single-family, commercial, new construction, condominium, and tenancy-in-common (TIC) projects and has consistently been a top producer - currently in the top 1% of agents in SF and top 1.5% of agents nationwide (RealTrends) A recognized pioneer in innovative marketing techniques, John has capitalized on his technology and sales background in order to lead the market with innovative e-strategies, creative Internet marketing, and networking through his wide expanse of contacts in the local real estate community. His long track record of presenting properties in the best possible condition is now expected and drives buyers to his listings. John’s strong negotiating skills and skill at maximizing prices and favorable contract terms ensures that the client gets top dollar for their property in record time. Representing buyers is also one of John’s true passions. He considers the buyer/agent relationship a true partnership that is directed by the client’s timeframe, needs, and budget. Not only will he doggedly find the perfect property, he will qualitatively and quantitatively analyze the potential transaction in terms of present value, potential for return on investment, and liveability. John’s experience with selling hundreds of properties in all neighborhoods of San Francisco gives him a unique insight on the culture of the city, and many clients have benefited from taking his honest advice on whether or not to proceed on a purchase. For those not-perfect properties, John’s experience with the redevelopment and renovation of properties allows him to act as a trusted advisor in the design, layout, and potential for improvement and/or expansion. He specializes in the modernization of vintage Edwardians and Victorians and has consulted on dozens of projects that have been regularly been well-received by the real estate community. He always keeps an eye-to-future value and the highest and best use of the property. Clients wishing to view particular projects John has worked on are welcome to request more information. Regarding condo-conversion and TIC subdivisions, John has personally converted multiple apartment buildings into condominiums and is a respected resource for the ever-evolving regulations specific to San Francisco and California on subdivision law. He regularly completes market analysis on existing apartment buildings to determine their future viability as TIC projects. He is an expert in the process for obtaining the Final Public Report for subdividing five-unit buildings into TICs, and can instructively advise the client so that the project streamlines through the bureaucratic governmental processes. His thorough network of lawyers, budget-preparation resources, surveyors, and contractors ensures that the client is working with the best in the city. You can contact John at 415.515.9211 or

Team Agents