
Joy Aumann
Social Media
Awards
Press
Featured In Homesnap
Featured In Startup
Featured In INC
Featured in San Diego Magazine
Featured in YPN Realtor Magazine
Featured in RISMEDIA
Featured in GOBankingRates
Featured in Apartment Therapy
Featured in The Spruce
Featured in Homes and Gardens
Featured in Bustle
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★★★★★
“We cannot say enough about the incredible dynamic duo of Joy Bender and Rob Aumann at LuxurySoCalRealty. We first began working with Joy and Rob in 2017 when they represented us on buying a condo in La Jolla. Because of their tenacity, we had almost no negotiation and bought the full oceanview, three-bedroom condo with a large deck for an incredibly reasonable price. We first began working with Joy and Rob in 2017 when they represented us on buying a condo in La Jolla. Because of their tenacity, we had almost no negotiation and bought the full oceanview, three-bedroom condo with a large deck for an incredibly reasonable price. You know you have a great real estate agent when the seller's agent (a well-known La Jolla name in real estate) takes the time to pull you aside and tell you that your agent is fantastic. Yes, that happened. Fast forward to 2021. We have three big boys and needed a little more space and were ready to commit to an actual home. The challenge to this is that we were living full-time in Austin. As places came on the market, Joy and Rob would rush over to FaceTime a tour for us. When we had questions later, they would be FaceTiming us from the property again in under an hour, even when we were texting at 7am. Soon, we found the place. However, there were already 7 offers on it. Thanks to that tenacity and deep knowledge of real estate strategy, we ended up ultimately getting the house over 13 final offers! And guess what--our offer was not even the highest bid, but Joy and Rob had put together the best offer using other tactics. Now we are in a dream home. And the condo? Joy and Rob sold it for 11% over asking in three days!”
Her marketing strategy has driven some of the region’s most noteworthy transactions. Joy’s SEO efforts directly generated the lead for the record breaking $47 million sale of 6026 Camino De La Costa, the most expensive single family home ever sold in La Jolla. She also represented the buyer in the $16 million sale of an oceanfront estate in Del Mar, which held the title as the city’s highest sale in 2014.
Joy leads the team’s marketing, branding, and digital strategy, shaping how each property is positioned, presented, and brought to market. Her approach combines elevated creative direction with data-driven campaigns designed to build demand, strengthen brand perception, and reach qualified luxury buyers across search, social media, video, and emerging AI platforms.
Joy’s expertise is regularly featured on CBS 8 and FOX 5 San Diego, as well as in national publications including The Wall Street Journal, Mansion Global, Inman, Inc., and RealTrends. Her digital platform attracts more than 30,000 monthly website visitors, while listing videos regularly generate more than 50,000 views, giving luxury properties meaningful exposure across high-intent digital audiences.
She holds designations as a Certified Luxury Home Marketing Specialist, Million Dollar Guild member, Resort and Second Home Property Specialist, and Certified Negotiation Expert. Her core markets include La Jolla, Del Mar, Rancho Santa Fe, Solana Beach, and Carlsbad, with specialties in oceanfront homes, second residences, and luxury relocations.With over 200 verified five star reviews across Google, Zillow, and FastExpert, Joy Aumann is a trusted advisor to high net worth clients throughout the San Diego coast. Her leadership and marketing vision continue to set the standard for luxury real estate in Southern California.



















