Juliana Cox

Juliana Cox | Founder, Owning Nashville

Buying a home is about so much more than square footage or a zip code. It's about finding the place where your life unfolds—where you build community, create memories, and truly feel at home. That belief is the foundation of Owning Nashville.

Since 2013, Juliana Cox has helped buyers and sellers navigate Nashville's real estate market with confidence, closing more than $250 million in residential sales while earning a reputation for thoughtful guidance, strategic negotiation, and an exceptional client experience.

A Nashville native raised in Chicago, Juliana spent more than a decade in the entertainment industry before transitioning into real estate. Her background in storytelling, design, and creative collaboration continues to shape the way she serves clients today. She believes every neighborhood has its own personality, every home tells a story, and real estate is ultimately about helping people build a life—not simply buy a house.

Through Owning Nashville, Juliana highlights the neighborhoods, homes, local businesses, and people that define the city—helping clients discover not just where they want to live, but why they want to live there. From thoughtfully curated neighborhood guides to conversations with local business owners and beautiful homes, every part of the brand is designed to give buyers and sellers an authentic perspective on life in Nashville through a real estate lens.

In addition to serving clients, Juliana has chaired the Young Professionals Network Advisory Council for Greater Nashville Realtors and has taught, spoken, and been featured at industry conferences, summits, and real estate podcasts across the country.

Juliana lives in East Nashville with her husband, John, founder of the real estate technology company Blok, and their two daughters, Laton Alira and Savi Jessup. Together, they love exploring Nashville's neighborhoods, supporting local businesses, and building a life rooted in community.