Kelly Knock

Kelly is a Brand Licensing and Real Estate expert with over 20 years of commercializing icons such as Under Armour, Coca-Cola, Muhammad Ali, Collegiate, Pro-Sports, Sotheby's, and Compass. She has directed new business strategies, collaborations, and brand positioning with the purpose of building and preserving elite brands. Her extensive trademark licensing, negotiating, merchandising and real estate experience includes expanding brands into new markets and commercializing within e-commerce, retail, social, and real estate channels.

Recruited by Compass corporate from another brokerage, Kelly became a charter and founding agent of Compass Baltimore. Kelly's real estate work has been featured in the New York Times "What You Get" article for 3 separate listings she prepped and staged for market. Kelly was voted by her peers to serve on the Compass DC, Maryland, and Virginia Agent Advisory Council, as well as featured in Baltimore Magazine's Top Agent publications. She is a proud member of Compass Moms Collective and maintains a strong national network with agents across the country.

For unique or hard-to-price properties Kelly goes beyond standard comps working directly with a PhD economist to conduct large-scale data reviews and estimate spatial regressions in a general equilibrium framework to inform pricing. This level of analysis is rare in real estate, and it gives clients a clear advantage when navigating complex or high-value deals.  

Areas of specialty include seller representation, listing and marketing your home, staging, contractor renovations, luxury properties, buyer representation, historic architecture, tax credits, first-time homebuyers, investment advising, and waterfront properties. Her focus is all neighborhoods within Baltimore City, Baltimore County, surrounding areas, such as Harford, Howard and Anne Arundel counties, and Coastal Southern Maryland.

Hailing from a family of interior decorators and six Navy pilots, Kelly learned the importance of creativity alongside a meticulous mindset. These two balanced principles guided Kelly as she built a career in branding and negotiations. Kelly moved to Baltimore from Atlanta in 2008 where she worked at the Coca-Cola Global HQ in trademark licensing. 

Once in Baltimore she worked at an ad agency before being recruited to work at the Under Armour HQ in Locust Point. She represented Under Armour and negotiated contracts on the brand's behalf with Lucas Films, Marvel, DC Comics Muhammad Ali, as well as oversaw many Collegiate sports merchandising deals, green grass golf, youth, hydration, and accessories categories. Kelly worked at UA HQ for 7.5 years before switching to real estate full time in March 2018.

Kelly and her husband, Darrell, reside in an over-125-year-old Victorian brownstone in historic Bolton Hill with their son, Wolfe, and daughter, Greta. In Maryland, they've previously resided in Annapolis, Fells Point, and Canton. In addition to her passion for interiors, she enjoys swimming, running, and time on Maryland's coastline. Originally from the Florida panhandle's Gulf Coast, Kelly has enjoyed transitioning to the Chesapeake Bay. Although she yearns for fresh Gulf shrimp, she is happy to eat Maryland crab.