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★★★★★
I worked with Lance and Craig as a first time homebuyer in San Francisco. What I value most about them is not just their combination of deep roots in the San Francisco real estate market or their calm, clear-eyed, and occasionally funny assessment of the situation -- it's their truly light touch. Despite my immature, conflicting requirements, they were taking me seriously; allowing me to learn from the market, not pushing me to spend more, move more quickly, or accept less than I wanted, but there to help me interpret what I was seeing. They're match-markers at heart who want to see their clients thrive, and I'm delighted to have benefited from their generosity and experience.
– Jutta D.,
★★★★★
Having known Lance Fulford for many years, having him sell our property was a foregone conclusion - professional yet personalized service. Longtime associate Craig Johnson handled a recent property transaction for us, and we couldn't have been more pleased - cannot say enough good things about him!
– Sandra F.,
★★★★★
Lance came highly recommended to my husband and I by our financial advisor a couple years ago, and we couldn't be more grateful. We no longer live in San Francisco and currently have tenants in our unit, so Lance knows and has known we were not looking to immediately put our house up for sale. Despite that, Lance has gone above and beyond to consistently keep us informed and updated on what's been happening in the market in San Francisco, and more specifically in our neighborhood. Lance is kind, smart and honest. He has never once pushed us to sell when he had knowledge that the market was down, and in fact when we thought we may want to put it on the market, he was happy to help but laid out the data showing us what sort of sales the market had been producing over the previous three months or so. All this to say, he is supportive but also clearly sets expectations when we come to him with questions or ideas.
We have not sold our home with Lance yet, but he has been a great partner to us over the last couple of years and we'd definitely recommend him.
– Tracy K.,
★★★★★
Lance has felt like family for many years since I purchased my first condo from him back in the mid-2000s. He has helped with multiple sales and buys of real estate for members of my family since then and has been so wonderful to work with every time. He is easy going, extremely dedicated, clear and honest about pros and cons of various homes we may be looking at, and gets the deal done. I recommend Lance 100% for anyone looking to buy or sell.
– Pamela G.,
★★★★★
If you want to buy or sell a property then look no further. Seriously. The Fulford + Marshall group, specifically Lance and Dan, have my trust and gratitude. They represented me and also my family with 3 separate properties being sold at the height of the market in 2021/2022. We all enjoyed working together! It made a normally stressful process much less so. And they had to hold my hand every steep of the way as I am a worrier. Their online presence as well as the package they put together for prospective buyers was impressive. After all was said and done, Dan Marshall found an agent on the East Coast to help me purchase our home. It was so easy. All thanks to The Fulford + Marshall Group and all of the team!
– Celia B.,
My Bay Area team, The Fulford Marshall Group at Compass, continues to serve clients throughout Northern California. Together, we offer seamless support for buyers, sellers, and investors who maintain real estate interests in both California and Mexico.
Today, I am based in Puerto Vallarta, Mexico, where I bring U.S.-level professionalism and decades of experience to one of the most active international markets. As a broker with Puerto Vallarta Villas, I work with U.S. and Canadian clients seeking luxury coastal homes, investment properties, second residences, retirement living, and lifestyle transitions.
My perspective is unique: I understand the standards, expectations, and decision-making processes of North American buyers, and I translate that into a smooth, trustworthy, and transparent experience in Mexico. Clients rely on my knowledge of cross-border transactions, market analysis, lifestyle planning, and the nuances of purchasing and living abroad.
My work also includes supporting clients who are exploring community-focused living, aging-in-place options, and long-term lifestyle strategies in Puerto Vallarta. Whether someone is investing, relocating seasonally, or planning a full transition, I offer guidance designed to simplify the process and help them make confident, informed decisions.
With deep roots in both California and Mexico, my mission is to help clients live better, invest smarter, and transition confidently between the two countries—while delivering a concierge-level real estate experience backed by decades of specialized expertise.
If you are considering buying, selling, retiring, or investing in Puerto Vallarta—or maintaining real estate interests across borders—I am here to help.
CA DRE#01075990
Member of:
Who's Who in Luxury Real Estate - Regents - The International Real Estate Federation (FIABCI) - Certified International Property Specialist (CIPS) - International Consortium of Real Estate Associations (ICREA) - National Association of Realtors (NAR) - California Association of Realtors (CAR) - San Francisco Association of Realtors (SFAR) - Asian Real Estate Association of America (AREAA)

















