Lance Fulford

Lance Fulford

DRE: #01075990

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Client Testimonials

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★★★★★
I worked with Lance and Craig as a first time homebuyer in San Francisco. What I value most about them is not just their combination of deep roots in the San Francisco real estate market or their calm, clear-eyed, and occasionally funny assessment of the situation -- it's their truly light touch. Despite my immature, conflicting requirements, they were taking me seriously; allowing me to learn from the market, not pushing me to spend more, move more quickly, or accept less than I wanted, but there to help me interpret what I was seeing. They're match-markers at heart who want to see their clients thrive, and I'm delighted to have benefited from their generosity and experience. – Jutta D.,

★★★★★
Having known Lance Fulford for many years, having him sell our property was a foregone conclusion - professional yet personalized service. Longtime associate Craig Johnson handled a recent property transaction for us, and we couldn't have been more pleased - cannot say enough good things about him! – Sandra F.,

★★★★★
Lance came highly recommended to my husband and I by our financial advisor a couple years ago, and we couldn't be more grateful. We no longer live in San Francisco and currently have tenants in our unit, so Lance knows and has known we were not looking to immediately put our house up for sale. Despite that, Lance has gone above and beyond to consistently keep us informed and updated on what's been happening in the market in San Francisco, and more specifically in our neighborhood. Lance is kind, smart and honest. He has never once pushed us to sell when he had knowledge that the market was down, and in fact when we thought we may want to put it on the market, he was happy to help but laid out the data showing us what sort of sales the market had been producing over the previous three months or so. All this to say, he is supportive but also clearly sets expectations when we come to him with questions or ideas. We have not sold our home with Lance yet, but he has been a great partner to us over the last couple of years and we'd definitely recommend him. – Tracy K.,

★★★★★
Lance has felt like family for many years since I purchased my first condo from him back in the mid-2000s. He has helped with multiple sales and buys of real estate for members of my family since then and has been so wonderful to work with every time. He is easy going, extremely dedicated, clear and honest about pros and cons of various homes we may be looking at, and gets the deal done. I recommend Lance 100% for anyone looking to buy or sell. – Pamela G.,

★★★★★
If you want to buy or sell a property then look no further. Seriously. The Fulford + Marshall group, specifically Lance and Dan, have my trust and gratitude. They represented me and also my family with 3 separate properties being sold at the height of the market in 2021/2022. We all enjoyed working together! It made a normally stressful process much less so. And they had to hold my hand every steep of the way as I am a worrier. Their online presence as well as the package they put together for prospective buyers was impressive. After all was said and done, Dan Marshall found an agent on the East Coast to help me purchase our home. It was so easy. All thanks to The Fulford + Marshall Group and all of the team! – Celia B.,

About Lance
I am a California real estate broker with more than 30 years of experience in the San Francisco Bay Area, specializing in luxury residential properties, multi-unit investments, condo conversions, and smaller commercial assets. My career began in San Francisco in 1992 and expanded into Marin and Sonoma counties, where I built a reputation for integrity, valuation expertise, and client-focused advisory.

My Bay Area team, The Fulford Marshall Group at Compass, continues to serve clients throughout Northern California. Together, we offer seamless support for buyers, sellers, and investors who maintain real estate interests in both California and Mexico.

Today, I am based in Puerto Vallarta, Mexico, where I bring U.S.-level professionalism and decades of experience to one of the most active international markets. As a broker with Puerto Vallarta Villas, I work with U.S. and Canadian clients seeking luxury coastal homes, investment properties, second residences, retirement living, and lifestyle transitions.

My perspective is unique: I understand the standards, expectations, and decision-making processes of North American buyers, and I translate that into a smooth, trustworthy, and transparent experience in Mexico. Clients rely on my knowledge of cross-border transactions, market analysis, lifestyle planning, and the nuances of purchasing and living abroad.

My work also includes supporting clients who are exploring community-focused living, aging-in-place options, and long-term lifestyle strategies in Puerto Vallarta. Whether someone is investing, relocating seasonally, or planning a full transition, I offer guidance designed to simplify the process and help them make confident, informed decisions.

With deep roots in both California and Mexico, my mission is to help clients live better, invest smarter, and transition confidently between the two countries—while delivering a concierge-level real estate experience backed by decades of specialized expertise.

If you are considering buying, selling, retiring, or investing in Puerto Vallarta—or maintaining real estate interests across borders—I am here to help.

CA DRE#01075990
Member of:

Who's Who in Luxury Real Estate - Regents - The International Real Estate Federation (FIABCI) - Certified International Property Specialist (CIPS) - International Consortium of Real Estate Associations (ICREA) - National Association of Realtors (NAR) - California Association of Realtors (CAR) - San Francisco Association of Realtors (SFAR) - Asian Real Estate Association of America (AREAA)

Lance Fulford’s Listings

front view of a brick house with a yard
1/34
Listed By Compass

$1,899,000

Unavailable
Bedrooms
Unavailable
Bathrooms
3,480
Square Feet
0.07
Acres

Lance Fulford’s Transactions

Past Sales
a view of a house with a balcony

$7,000,000

5
Bedrooms
3,915
Square Feet
0.06
Acres
$4,750,000 | 13021 North Alta Lane, Los Altos Hills, CA 94022

$4,750,000

2
Bedrooms
1,430
Square Feet
2.19
Acres
$4,100,000 | 1901 Pacific Avenue, San Francisco, CA 94109

$4,100,000

3
Bedrooms
5,772
Square Feet
0.06
Acres

$4,000,000

4
Bedrooms
3,532
Square Feet
3.26
Acres
an aerial view of multiple house

$3,950,000

5
Bedrooms
3,994
Square Feet
0.33
Acres
$3,895,000 | 476 Lombard Street, San Francisco, CA 94133

$3,895,000

3
Bedrooms
1,926
Square Feet
0.06
Acres
$3,000,000 | 4033 26th Street, San Francisco, CA 94131

$3,000,000

4
Bedrooms
3,058
Square Feet
a living room with furniture and a fireplace

$2,850,000

6
Bedrooms
3,698
Square Feet
0.05
Acres
$2,699,000 | 710 Cole Street, San Francisco, CA 94117

$2,699,000

4
Bedrooms
2,854
Square Feet
$2,600,000 | 565 Jersey Street, San Francisco, CA 94114

$2,600,000

3
Bedrooms
1,908
Square Feet
0.05
Acres
a front view of a house

$2,500,000

4
Bedrooms
2,912
Square Feet
$2,350,000 | 277 Douglass Street, San Francisco, CA 94114

$2,350,000

3
Bedrooms
1,835
Square Feet
0.05
Acres
$2,259,000 | 1373-1377 Haight Street, San Francisco, CA 94117

$2,259,000

8
Bedrooms
5,620
Square Feet
0.06
Acres
$2,250,000 | 101 Lombard Street, Unit 806W, San Francisco, CA 94111

$2,250,000

2
Bedrooms
1,834
Square Feet
$2,200,000 | 850 Castro Street, San Francisco, CA 94114

$2,200,000

3
Bedrooms
2,602
Square Feet
0.07
Acres
a living room with furniture and a flat screen tv

$2,150,000

3
Bedrooms
1,563
Square Feet
$2,150,000 | 566 27th Avenue, San Francisco, CA 94121

$2,150,000

3
Bedrooms
2,408
Square Feet
0.07
Acres
$2,150,000 | 225 Hoffman, San Francisco, CA 94114

$2,150,000

4
Bedrooms
1,980
Square Feet