Lisa Forward

Lisa Forward

DRE: #01947457

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    Compass Concierge

    Private Exclusive Listings


Top 2% in volume sales for all MLS agents serving the San Mateo County coastside in 2017, 2018, 2019, 2020, 2021 Neighborhood Favorite



Residential Listing and Buyer Expert
Exclusive / Private Clientele Search
Curated Recommendations
Neighborhood Insights
Pricing and Negotiation
Property Marketing
Home Potential Consultation


Top Agent Network
National Association of Realtors®
California Association of Realtors®
San Mateo County Association of Realtors®


B.A. from University of Colorado, Boulder - Majored in Women’s Studies


Official Sponsor of Coastside Gives - The goal of Coastside Gives is to inspire our community to discover and give to nonprofits that make our Coastside stronger, creating a thriving community for all.

Coastside Land Trust-  The Coastside Land Trust is dedicated to the preservation, protection, and enhancement of the Open Space environment, icluding the natural, scenic, recreational, cultural, historical, and agricultural resources of Half Moon Bay and the San Mateo County Coast for present and future generations.
About Lisa

Lisa is proud to be in the top 2% in volume production of all MLS agents selling on the coast. Lisa has been chosen as a Neighborhood Favorite in 2018, 2019, 2020, and 2021, and was voted one of the Coastside's Favorite Agents in the Half Moon Bay Review Readers Choice Awards. She is also very honored to train new agents in the Compass Master’s Program.

Forward-thinking and dedicated to helping her clients achieve their goals, Lisa believes that her job is not just about selling, it's about serving.

Her success in real estate comes from 30+ years of experience as a top producer in client services and sales. She is defined as an expert in personalized services such as neighborhood discovery, community orientation, and coordinating each nuance of the client's move, no matter how small. 

Lisa is a result-oriented sales professional and is known for completing complicated transactions smoothly. She keeps her client's best interests as a priority and treats every transaction as if it were here own. She excels at exceptional communication and negotiation skills, and loves to help clients think creatively about their real estate strategies.

Lisa has a B.A. in Women's Studies from the University of Colorado Boulder and is married to her high school sweetheart, Kent, a local songwriter and musician. She loves to travel, stroll beaches combing for sea-glass, chase sunsets, whale-watch, and hike in the many magnificent locations around the Bay Area. She also loves to wine taste and create new recipes in her kitchen using locally grown fresh produce.

Lisa delights in connecting people with beautiful places and her successful real estate career is an extension of that passion. In addition to serving the Peninsula and the Coastside, Lisa has an extensive professional network across the state and around the world.

Whether Buying or Selling Real Estate - MOVE FORWARD WITH LISA FORWARD

Client Testimonials
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"We were recommended Lisa by another realtor when we decided to start looking for houses on the Coastside, and we were so lucky to make that connection! We were first-time buyers in the US and had been previously rattled by the pace and competition of Bay Area house buying. Lisa is so professional, personable and knowledgable about the Coastside market, we felt from the first phone call that we would have a good experience working with her. She patiently took us to see every type of home while we narrowed down our search, gave us sample disclosures and contracts to look through so that we would be fully prepared (and not overwhelmed!) when we finally found the right house. Lisa went above and beyond to help us make our decisions, we went through everything carefully together, and she was on top of every single detail of the process, and had us prepared for everything. She was still supporting us with all things related to the house though our moving date; helping us find the right contractors, putting us in touch with other local families with young kids, generally being a superstar. I remember a phone call from Lisa one morning just before we moved in - she had woken up at 4am remembering the unusual living room windows were not childproof and wanted to make sure we had noticed (we hadn't!). Lisa is an extremely competent and detail oriented realtor and her personal and caring approach really made the difference for us and we would recommend her to anybody. We came to truly value her insight and trust her judgement, we felt we had a real friend in the process and we really did end up buying our dream home and feeling good about it!" - Frances C.

"I met Lisa about five years ago when I was just dreaming of buying a home overlooking the ocean. When we met, she knew that I wasn't quite ready to purchase. I was waiting for escrows elsewhere to close on other property I owned in order to make the transaction work and there were a few hiccups along the way on my side, but she never lost patience waiting for me or her upbeat attitude. Every six months or so she would check with me to see how I was doing with words of encouragement. She never gave up, even when I became so discouraged. Well, today she will be handing me the keys to my dream ... with an INCREDIBLE view overlooking the ocean. It's everything I've ever wanted. She went above and beyond to find this home, put in an offer quickly and make it work. I know had it not been for her I would NEVER have gotten this home. I cannot express my gratitude. She is a true professional and the BEST!" - Carol N.

"Lisa is simply the agent to dream about. She became our super helpful and knowledgeable, supportive and highly professional leader through the whole process of selling the house from the beginning to the end and even further in a future with her help to find an agent for us in a new place. We also like her dynamic and modern style of work with newest technologies in real estate sale market. Our six stars!" - Olga T.

"We chose Lisa because she was very familiar with the Half Moon Bay area, but mostly she came highly recommended. I`m pretty sure we drove her nuts, between showing us lots for sale, for days before changing our minds to buying a house. Lisa guided us over so many hurdles and all she ever said was, “if there is anything else I can do, don`t hesitate to call”. Lisa did all the searching for our new house while marketing our existing home because we needed to sell ours to make our purchase smoother. She accomplished the sale as well. She guided us every step of the way thru a bumpy road to a smooth transition in the end. If you are looking for a THOROUGH, Conscientious Knowledgeable and Professional Real Estate Agent, the I recommend moving forward with Lisa Forward." - Mario & Joanne B.

"I never would have had my beach dream house if it wasn’t for you. You went above and beyond and are a true professional. You’re truly the best! Thank you!" - Carol N.

"Most families look upon the sale of their home as an overwhelming and daunting process. Fortunately, my wife did her homework early. She identified several real estate agents in Half Moon Bay, California of which one stood out immediately. It is a point worth making, that the local advertisement for Lisa Forward at Alain Pinel Realty provided us with significant data that illustrated her experience and knowledge of the industry, especially on the coastside communities of Half Moon Bay. Now please remember, one of the most singular characteristics in the relationship between the seller and agent is TRUST. After our first meeting, my wife and I were TOTALLY on board with Lisa, to the extent that we decided no further interviews were needed. So what led us to the decision? Lisa has a super level of communication and relationship development. She makes the seller (and subsequently the buyer) feel at ease and comfortable. You know that the “home sale” is in good and caring hands. Further, Lisa’s overall management style is very professional, comprehensive, direct and all encompassing. She does not leave anything to chance! She utilizes all latest techniques in marketing and advertising. She is superb! In summary, Lisa deserves the MVP award when it comes to realtors and we certainly would not hesitate to highly recommend Lisa to anyone needing her services. We thank our heavenly stars for guiding us to Lisa and Alain Pinel." - Rob D.

"I recently purchased my dream condo in Pacifica and Lisa Forward was with me every step of the way! She is a dynamic, hard working, honest and motivated realtor. What I find most impressive, is her ability to listen to her clients. I would recommend Lisa to anyone who would like to sell or purchase in the SF Bay Area. It's a challenging real estate market, but Lisa will work so hard for you and she is so fun to work with!" - Melanie P.

"Lisa Forward is an extraordinary and dynamic seller. She is honest and capable and I would consider it an absolute honor to enter into a business transaction with her. I am confident in her business acumen as well as her commitment to her customer to ensure the best experience in all aspects of the transaction at hand. I have no hesitation to endorse Lisa and her capabilities." - Jerolyn O.

"Lisa WAS VERY helpful and patient in our months long housing search. good knowledge of the area and services for home owners. highly recommended in every way. a very proactive approach to house hunting." - Larry D.

"I had a great pleasure of having Lisa Forward in a transaction where she represented the buyers and I represented the seller. It was very professionally handled with a very "happy ending" for both buyers and sellers. I would welcome any future transaction opportunity with Lisa! She is always upbeat and willing to work out whatever obstacles that may come our way in a transaction." - Stella J.

"I can't thank her enough for what she has done for my family. I will never forget that first day I met this genuine human being. If you want to be part of a winning team, Lisa Forward is the way to go. Like a fairy godmother, she makes dreams come true." - Kristen G.

"She was the consummate professional and left no detail unattended while she helped us sell our home in El Granada. She went above and beyond to help us every step of the way. She is a pleasure to work with and I am happy to highly recommend Lisa for buying or selling." - Virginia F.

"Lisa is one of the best real estate agents that I've ever had the pleasure of working with . She helped us find a home, even when the market was exploding and there was very low inventory . She worked really hard, was professional, is trustworthy and has a wonderful personality. Her actions prove her passion for people and her profession. Lisa is spot-on the best real estate agent and I would highly recommend her if you're looking to buy or sell a home! Thank you Lisa." - Joyful M.

"Lisa is wonderful. I trust her judgement extensively, she is very attentive to detail, conscientious, kind, generous, and a joy to spend time with. Working with her gains you all the benefits of her extraordinary professionalism, but with the added warm-fuzzy feeling of being with a trusted friend." - Alexandra S.

"Loved working with Lisa to find our new home. Lisa found our home before it hit the market during a very competitive real estate environment. I highly recommend working with Lisa." - Margaret G.

"Lisa is amazing! Always positive, always looking to find a way to help us locate our dream home. When we did find it, she was there for us the whole way and guided us through the process. We couldn't have done it without her, I give her my strongest recommendation!" - Gunnar H.

"I highly recommend Lisa Forward! We are first time home buyers, and had tons of questions but Lisa was able to answer them all while giving us important tips that we were able to use later in the process. Her persistence and expertise got us a great deal on our house. Lisa is really a gem, we are grateful to have met her and worked with her." - Carmen B.

"Lisa helped us find our dream home in Half Moon Bay. She is a wonderful person and really knowledgeable realtor and I would recommend her highly. he worked efficiently with us though the endless paperwork and was always understanding of the stresses we were under. She is a really kind person and a credit to her profession. I would not hesitate to work with her again." - Anna H.

"As first time home buyers, our apprehensions concerning the house hunting process dissolved after we met Lisa and began our adventure together. Lisa is knowledgeable, honest, trusting and expresses a genuine care for her clients. She truly wants to find the perfect home for your family and within your desired timeline & price range. Lisa clearly goes beyond her job description to ensure a smooth transition into your new home. We give our highest recommendation." - Aaron & Candice W.

"Well, the beginning of the journey is started. I cannot help but think about what new adventures lay around the bend. Your role in our adventure has been critical, and I thank and bless you for all that you have done for us. Your hard work and wisdom have made it seem easy and yet I know better. You only make it SEEM easy. We cannot be more pleased with your professional guidance." - Steph K.

"There is no question that Lisa has earned her status as a top agent. She is VERY knowledgeable, VERY personable and is so well connected with local tradesmen when we needed quick and expert advice." - Laurie B.

"Our family was so impressed by her excellent skills as a listener and thorough researcher, presenting information to us in a clear and concise manner. She was observant and respectful of our needs, knowing when to let us wander and explore and when to provide more details." - Suzanne J.

"Lisa is a true professional, very knowledgeable in the process, the area, and the market. She was the true “maestro” for us, always ensuring we were comfortable with decisions, explaining the pros and cons in very simple language. I would not hesitate in engaging her services again and would strongly recommend her to anyone selling or buying a home in the Half Moon Bay area." - Sam C.

"Lisa is a breath of fresh coastal air; working with her was smooth, collaborative and enjoyable. One of Lisa's many wonderful assets is her intuitive ability to listen to your needs, financial limits, and emotional feelings. It is clear that she listens carefully and returns promptly with the info or answers you are looking for, and then some! If you work with Lisa your buying or selling experience will be smooth, professional and successful." - Brittany E.

"The recent sale of my home was filled with difficult challenges, both known and unknown that resulted in the unfortunate decision to change my realtor mid-stream. After-the-fact, I am extremely thankful that I had the foresight to do so. Knowing realtor Lisa Forward casually over the years I was reluctant to hire a “friend”, but hindsight being 20/20, the excellent outcome of the sale of my home clarifies that I made an excellent decision. Ever the consummate professional, Lisa proved to me time and time again over the weeks that no detail is too small, nor any situation too big for her to be completely on top of – and there were several of each. Even some hand-holding was not taken lightly when the situation got difficult, and that was genuine on her part which I deeply appreciate. She was there for me and for the sale of my home every step of the way. When difficulties arose, she dealt with it in the moment. The end result was a top-notch sale that I know would not have been achieved without her. There is a reason Lisa Forward is at the top of her game. She is an honor to her profession and completely trustworthy and professional in every situation. If you are looking to sell or buy a home, there is no better realtor on the coast." - Michele D.

"Lisa is the agent you want to team up with when buying a home in the vicinity of Half Moon Bay and El Granada coastal areas. Not only does she have a deep understanding of the region, she thoroughly knows the ins and outs of real estate. She goes beyond the call of duty to ensure that all parties are coordinating and meeting critical deadlines. She has a wonderful personality and is always very responsive. I highly recommend Lisa and will definitely work with her again." - Joe T.

"We wanted to thank you for all your attention and hand holding the last couple months. You helped us through more than one challenge! We couldn't have gotten this far without you!! Your work is so valuable because you make dreams a reality - Allyson G.